Hopefully by now you have noticed our favorite word: Collaboration. Working with great professionals, community leaders and fresh, out-of-the-box thinkers always elevates a project.
No project has benefited more from collaboration than the Keep Me Posted! app. This project consisted of many part and many players, not just The Golding Group. You can’t create something this great without help.
First, our friend Mike Hoàng contacted us about helping a friend of his with a project. Mike is a marketing professional, networking machine and MMA fighter who also spends time inspiring others to be their best. Mike realized this project was not a perfect fit for him, but knew we might be a good match. Mike set up the first meeting and helped everyone involved understand the project. A true professional, Mike put the client and project first.
The next part of the equation is the client. An angel investor group of medical and legal professionals who wanted to get their idea into the world, these ladies were not interested in becoming “the next big thing in tech” but in helping families during stressful situations like medical emergencies. Like most people, they knew firsthand how hard a hospital stay can be on a family. The client had ideas, vision and passion to make it happen but no expertise in technology development, marketing, market identification or monetization. That was our job.
We started by developing the concept into a workable idea, creating a timeline and setting a budget. We conducted market research to see if the idea was viable and economically feasible. We defined the target audience, created a position statement and designed their branding. All of that took working with focus groups, communications professionals and other business pros to find the best path for this new venture. Many of you probably helped by answering our survey questions or feedback request.
Next came actually producing a functional smartphone app. This part of the collaboration features Levant Technologies in Norman, OK. We worked side-by-side with the guys and girls at Levant through a multi-month development process to get Keep Me Posted! from the drawing board to iTunes/Android Market.
This work process is the part we truly love. Asking questions, creating expectations and trying new ideas = a better mousetrap. In this case, a smartphone app that is the first to be specifically designed for private, small group (family and close friends) communication with multiple updates related to medical events. This is a new segment in the phone app market, so we all had to work hard and stay focused to keep on time and budget. Breaking new ground can be a very daunting task.
In the end, this collaboration has resulted in a very exciting product. The initial reviews have all been positive, and in almost 90 day we have only had no technical glitch to speak of. Everyone involved in this collaboration is excited to see what happens next for the Keep Me Posted! app. We hope it leads to more projects that will allow us to collaborate with great professionals like Mike Hoàng and of course great clients.
If you have a project you want to collaborate on, need help with or just ask for advice please contact us.