Sometimes a confusing concept, Art Direction is process of creating mood, feel and overall impression within visual messaging. Great Art Direction can leave a lasting impression on the viewer while keeping consistency in all aspects of visual marketing.
Watch the commercial below we did for the Mental Health Association of Central Oklahoma. Our goal was to convey the idea of overwhelm and isolation all at the same time.
Production by our friends at Midwest Media.
Contact The Golding Group to learn more about how Art Direction can increase the impact of your advertising.