Art Direction

Sometimes a confusing concept, Art Direction is process of creating mood, feel and overall impression within visual messaging. Great Art Direction can leave a lasting impression on the viewer while keeping consistency in all aspects of visual marketing.

Watch the commercial below we did for the Mental Health Association of Central Oklahoma. Our goal was to convey the idea of overwhelm and isolation all at the same time.

Production by our friends at Midwest Media.

Contact The Golding Group to learn more about how Art Direction can increase the impact of your advertising.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 703 other followers