The most effective marketing is a consistent and clear message delivered via a variety of channels. Multiple exposures to your marketing will create an impression with your target audience.

The Rule of Seven says that a prospect needs to see or hear your marketing message at least 7 times before it sticks. Today, it’s more like 10-15 times.

A multi-platform advertising campaign can is the most effective way to get your message to the masses. The mediums, combinations, frequencies and budgeting decisions can be overwhelming. Contact The Golding Group for expert guidance creating your next full market campaign.

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