The worst thing any business leader ever says is “we sell to everyone”. No, you don’t.  

There is not a product or service in the world that everyone wants and needs. Real business success comes from understanding who is most likely to purchase your product/service and what motivates them to make a purchase.

Stop selling to everyone, and focus on selling to those actually interested in buying from you.

Demographics is the key to best understanding how to sell to your target market. The Golding Group can help you define your target audience, messaging and communication channels via the power of demographics. Contact us to find out more.

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