SWOT, also know as Strengths, Weaknesses, Opportunities and Threats. The best plan accounts for every positive/negative potential and how to approach all of them.
You have to be brutal honest and very prepared when it comes to business decisions.
Plan how to take advantage of opportunities via your strengths, deal with weaknesses (everyone has them) and be prepared for all threats (there are many). This information will be highly valuable to keeping your business growing and prepared for anything.
Contact us for you SWOT Analysis and be ready for whatever comes your way.