Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon.
UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with no way to make it to Minneapolis for the YMCA Marketing Conference on time.
We apologize to the great people at YMCA and hope to find a way to offer our services at a different time.
Felicite Moorman will be a speaker and mentor at SXSW again this year. Click here to check the schedule.
Felicite Moorman is an award-winning technology entrepreneur and the co-founder and CEO of StratIS, an award-winning SaaS Platform for large-scale Internet of Things installations. StratIS is listed by Entrepreneur Magazine as one of the “Best Entrepreneurial Companies in America.” Moorman is also CEO of BuLogics, which designs, builds, and certifies hardware, software, and ecosystems for the Internet of Things and is the recent recipient of the esteemed Technological Excellence Award Moorman was recently named in The Top 15 Women To Watch In Tech by the Business Journals, as well as on the list of The 50 Most Influential Women in IoT.
“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.
A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies.
11:30 AM – 1 PM
Monday, February 12
Monday, March 12
Monday, April 9
at Project 3810, 3810 N. Tulsa
Project 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-
Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.
and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer.
In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales.
In this short, interactive class, you will have “homework”. Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.
Excerpt from the Merchant Maverick article What’s the Best Way To Get a Loan For My New Business? featuring quotes from The Golding Group CEO Kyle Golding among others….
Perhaps it’s an understatement to say that starting a business is hard work. With countless judgment calls, details to attend to, plans to make, and business-related things to learn, quite frankly, it’s a wonder that anybody starts a successful business.
One of the biggest decisions an entrepreneur with a fledgling business has to make is how to fund their business. Funding is notoriously difficult for business startups to attain; but on the other hand, additional funding could really jump-start your business.
Should you seek outside funding? If so, when? Making those judgment calls can be hard. We’ve asked some successful entrepreneurs how they’ve funded their business, and here’s what we learned…
The co-founder of VORTTX Training and Testing, Kyle Golding, has a similar story. Golding and his partner wanted to make sure they had a feasible idea before investing money in their business:
Our approach was putting some personal money (neither of us mortgaged a house or anything with risk) into the basics like website, trade show display and digital marketing (less than $5,000 total) to very strategically approach the most likely audience only. This laser focus might seem too risky to some but we knew each limited dollar spent was going directly at a very likely target.
Golding advises that,
The most important thing to do is determine if you have a profitable business concept, not how fast can [you] get funding for the first version of a product or next great idea. . . . If you play the long game with hustle and patience, you can build something not only profitable but sustainable.
LogoJoy Blog: Logo design can be an intimidating process. This image will act as the face of your brand, often being the first thing potential consumers interact with. As it is often said, “a picture says a thousand words,” and it is important that all thousand words reflect the mission and values of your organization.
From initial research to selecting different colors and shapes to be included in the imagery, there are numerous considerations that need to be made in order to create the perfect branding for your business. Luckily, we asked 15 marketing and branding experts what their number one tip for logo design is, in order to get you on track to creating the perfect branding for your business.
Logo Design: 15 Expert Tips:
“Branding concurrently connects with your audience & separates your business from the competition. A logo should be able to stand the test of time, still be relevant and attractive 5, 10 and 25 years from now. The best branding connects to the most specific target market possible, not “everyone”. A highly-focused visual directed at that target will connect the brand to the audience. The message, channel, tone, etc. should all be based on traits of the best target demographic for that business. Focus on who your attracting, not your own personal style or taste. Take yourself out of the design.”
– Kyle Golding, CEO & Chief Strategic Idealist, The Golding Group
Golding Group co-founder Kyle Golding recently contributed to several articles about future trends in business such as Content Marketing, Consulting and B2B Marketing.
Check out his advice along with a lot of other smart people) here:
A business is more than a collection of assets and liabilities. It is also a group of people, and the way that those people interact always has a large influence on how the business does. A company that has a positive culture will have employees that are invested in the business and want to see it succeed. They will also feel comfortable asking questions and offering solutions for discussion. That will boost the odds of finding a solution to every problem, and cause people to come up with new ways to help the business grow.
Misunderstandings can lead to accidents and other problems, but people are often embarrassed to ask for clarification. Managers should try to foster a culture where people feel comfortable asking any questions that they might have. This will cut down on mistakes in the office and it can make the explainer think about things that they had not considered. Make this change by ensuring that people are never made to feel foolish for asking their questions. Managers should lead by example and feel free to ask questions of their own, since that demonstrates to everyone else that asking is acceptable.
The best results almost always occur when a team looks at a wide variety of options from different perspectives. That allows them to identify the best course of action, and then work through any flaws in the plan. Since people who come from similar backgrounds often have similar ideas, the best way to encourage that system is to develop a diverse workforce. To do so, try to encourage workers to interact with as many different types of people as possible. If you have any ongoing partnerships with other businesses, watch them closely to see if they have any policies that you should adopt.
Too many managers dwell on failures without recognizing success, but it’s much better to do the opposite. Workers will be more motivated if they know that their successes will get noticed. Similarly, focusing on failures without applauding success creates a workforce that is more interested in avoiding public mistakes than in attaining excellence. This is one of the easiest cultural changes for most managers to implement. Simply congratulate workers when they do well, and make sure that any disciplinary actions are kept as private as possible.
Look for Honesty
Honesty is a virtue. People sometimes notice flaws in business plans, but decide not to point them out because they feel that their manager will take any criticism as an insult. That leads to businesses making expensive mistakes that they could easily have avoided. Solve that problem by making it clear that your business would rather have honest discussions than flattery. Be sure to thank people who offer their honest perspectives, and make a point of responding to them in a positive way. If it seems like their perspective is wrong, it isn’t necessary to follow their advice, but it is important to make it clear that you have considered their statements. Doing that will make it clear that they aren’t being ignored, which encourages them to speak up again in the future.
Author Bio: Brian Rees is a media relations representative for FB Solutions. In his spare time, he enjoys writing, music, and spending time outside.