Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon.
UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with no way to make it to Minneapolis for the YMCA Marketing Conference on time.
We apologize to the great people at YMCA and hope to find a way to offer our services at a different time.
Felicite Moorman will be a speaker and mentor at SXSW again this year. Click here to check the schedule.
Felicite Moorman is an award-winning technology entrepreneur and the co-founder and CEO of StratIS, an award-winning SaaS Platform for large-scale Internet of Things installations. StratIS is listed by Entrepreneur Magazine as one of the “Best Entrepreneurial Companies in America.” Moorman is also CEO of BuLogics, which designs, builds, and certifies hardware, software, and ecosystems for the Internet of Things and is the recent recipient of the esteemed Technological Excellence Award Moorman was recently named in The Top 15 Women To Watch In Tech by the Business Journals, as well as on the list of The 50 Most Influential Women in IoT.
“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.
A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies.
11:30 AM – 1 PM
Monday, February 12
Monday, March 12
Monday, April 9
at Project 3810, 3810 N. Tulsa
Project 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-
Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.
and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer.
In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales.
In this short, interactive class, you will have “homework”. Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.
Excerpt from the Merchant Maverick article What’s the Best Way To Get a Loan For My New Business? featuring quotes from The Golding Group CEO Kyle Golding among others….
Perhaps it’s an understatement to say that starting a business is hard work. With countless judgment calls, details to attend to, plans to make, and business-related things to learn, quite frankly, it’s a wonder that anybody starts a successful business.
One of the biggest decisions an entrepreneur with a fledgling business has to make is how to fund their business. Funding is notoriously difficult for business startups to attain; but on the other hand, additional funding could really jump-start your business.
Should you seek outside funding? If so, when? Making those judgment calls can be hard. We’ve asked some successful entrepreneurs how they’ve funded their business, and here’s what we learned…
Most Start with Bootstrapping
The co-founder of VORTTX Training and Testing, Kyle Golding, has a similar story. Golding and his partner wanted to make sure they had a feasible idea before investing money in their business:
Our approach was putting some personal money (neither of us mortgaged a house or anything with risk) into the basics like website, trade show display and digital marketing (less than $5,000 total) to very strategically approach the most likely audience only. This laser focus might seem too risky to some but we knew each limited dollar spent was going directly at a very likely target.
Golding advises that,
The most important thing to do is determine if you have a profitable business concept, not how fast can [you] get funding for the first version of a product or next great idea. . . . If you play the long game with hustle and patience, you can build something not only profitable but sustainable.
LogoJoy Blog: Logo design can be an intimidating process. This image will act as the face of your brand, often being the first thing potential consumers interact with. As it is often said, “a picture says a thousand words,” and it is important that all thousand words reflect the mission and values of your organization.
From initial research to selecting different colors and shapes to be included in the imagery, there are numerous considerations that need to be made in order to create the perfect branding for your business. Luckily, we asked 15 marketing and branding experts what their number one tip for logo design is, in order to get you on track to creating the perfect branding for your business.
Logo Design: 15 Expert Tips:
“Branding concurrently connects with your audience & separates your business from the competition. A logo should be able to stand the test of time, still be relevant and attractive 5, 10 and 25 years from now. The best branding connects to the most specific target market possible, not “everyone”. A highly-focused visual directed at that target will connect the brand to the audience. The message, channel, tone, etc. should all be based on traits of the best target demographic for that business. Focus on who your attracting, not your own personal style or taste. Take yourself out of the design.”
– Kyle Golding, CEO & Chief Strategic Idealist, The Golding Group
Golding Group co-founder Kyle Golding recently contributed to several articles about future trends in business such as Content Marketing, Consulting and B2B Marketing.
Check out his advice along with a lot of other smart people) here:
- Ask The Thought Leaders: What’s The Future Of Content Marketing?
- Ask The Thought Leaders: What’s The Future of Consulting?
- Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
You’ve heard “if it was easy, everyone would do it” right? BUT, don’t get it twisted because those with skills, education and years of experience make it “look easy”. Stick to what you know! Talk is cheap, execution is hard.