Our CEO Kyle Golding was asked to present Focused Communication for Arts Organizations presented in the KOSU Studios in the Hart Building on Film Row as part of the 2018 Oklahoma Arts Conference in Oklahoma City. Here’s the description (outline below):
Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing messaging needs to be focused, tailored, and specific to each audience and each action you’re attempting to create in order to best support and sustain your arts organization. Even though art is for everyone, you must be selective in your communication in order to be efficient. “Everyone” is not a target audience. Marketing that attempts to appeal to all doesn’t work. So, how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication? Let’s talk about it. Artist, arts advocate, and professional marketing expert Kyle Golding will demonstrate the different ways for arts marketing to be focused on the best outcomes. Golding will present strategy, tactics, and measurements for highly effective communication to different stakeholders and supporters with the highest impact and with sustainable results.
Unless you have an unlimited budget, this will the best way support and sustain your arts organization. Even though art is for everyone, you must be more selective in your communication in order to be efficient. Use technology to your advantage by stealing ideas from big brands.
Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon.
UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with no way to make it to Minneapolis for the YMCA Marketing Conference on time.
We apologize to the great people at YMCA and hope to find a way to offer our services at a different time.
Confidence, risk-taking, delegation: America’s most remarkable entrepreneurs have a few key traits in common….. Knowledge.
Felicite Moorman was intellectually precocious. At 16, she was calculating FICA taxes for the movie theater where she worked. In college, she had four majors. During her first year of law school, she sued AT&T for overcharging her father on roaming charges. When AT&T didn’t show up to small-claims court, she won by default. When AT&T didn’t pay, she filed a claim against one of its properties. AT&T settled.
Today Moorman is co-founder and CEO of Stratis IoT, a Philadelphia-based business that develops software for remotely controlling lights, locks and alarms in apartment houses and dorms. The industry is changing fast, and Moorman studies it voraciously, deluging Stratis’s Slack channels with articles and white papers….. Read the rest of the feature here.
Oklahoma startup wins top award from independent panel of experts in health, medical and technology industries.
Felicite Moorman will be a featured speaker on May 2nd, 2018 the 4th Annual Women In Tech Soiree. The Women In Tech Soiree serves the purpose of highlighting the supportive programs of technology, innovation, and education within women and diverse groups in Philadelphia.
This event brings together some of the most talented, savvy, and passionate women in the city for an evening of knowledge sharing while mixing and mingling over celebratory cocktails.
This year, the event will feature a panel of rock star women within the regional tech community, moderated by Tiffanie Stanard of Stimulus. The inspiration from the speakers is designed to promote connection, collaboration, and success.
Felicite Moorman will be a speaker and mentor at SXSW again this year. Click here to check the schedule.
Felicite Moorman is an award-winning technology entrepreneur and the co-founder and CEO of StratIS, an award-winning SaaS Platform for large-scale Internet of Things installations. StratIS is listed by Entrepreneur Magazine as one of the “Best Entrepreneurial Companies in America.” Moorman is also CEO of BuLogics, which designs, builds, and certifies hardware, software, and ecosystems for the Internet of Things and is the recent recipient of the esteemed Technological Excellence Award Moorman was recently named in The Top 15 Women To Watch In Tech by the Business Journals, as well as on the list of The 50 Most Influential Women in IoT.
Kyle Golding is a born entrepreneur who started his first business as a teenager. Over his 30 year career, he has owned and operated businesses in multiple industries. Kyle has positioned, marketed and managed musicians, start-ups, small businesses, corporations and nonprofits to local, national and worldwide success. Read the full article at Idea Mensch.
“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.
A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies.
11:30 AM – 1 PM
Monday, February 12
Monday, March 12
Monday, April 9
at Project 3810, 3810 N. Tulsa
Project 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-
Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.
and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer.
In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales.
In this short, interactive class, you will have “homework”. Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.