The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner of Jerky.com plus a bonus StartUpOKC Happy Hour.
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DD Audio is much more than just car stereo speakers. Introducing a new live event for the creative community, the DD Audio 2018 “Speaker” Series. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project.
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Our second DD Audio Speaker Series event featured e-commerce expert Doug Iske, Owner of Jerky.com the internet’s leading site for premium jerky and meat snacks since 1998. Iske was interviewed by Kyle Golding, CEO of The Golding Group. 

Iske is an entrepreneur and highly skilled Internet marketer, selling jerky online for several years with great success. He has now turned his e-commerce business into two brick-and-mortar stores in Midtown and Chisholm Creek. A native of Nebraska, Iske started Jerky.com in Wichita Falls, Texas but moved the company to Oklahoma City in 2010.
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Golding is an award-winning creative professional with 30+ years of business experience. He is known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and his #SaturdayMorningHustle podcast and social media video series.
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Before the Speaker Series interview, StartUpOKC hosted a casual Happy Hour of food and free craft beer provided by Deep Fork Technology. StartUpOKC is where Oklahoma City comes to build skills, meet incredible people and launch successful startups.
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The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.

Our CEO Kyle Golding was asked to present Focused Communication for Arts Organizations presented in the KOSU Studios in the Hart Building on Film Row as part of the 2018 Oklahoma Arts Conference in Oklahoma City. Here’s the description (outline below):

The full presentation now available on YouTube.

Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing messaging needs to be focused, tailored, and specific to each audience and each action you’re attempting to create in order to best support and sustain your arts organization. Even though art is for everyone, you must be selective in your communication in order to be efficient. “Everyone” is not a target audience. Marketing that attempts to appeal to all doesn’t work. So, how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication? Let’s talk about it. Artist, arts advocate, and professional marketing expert Kyle Golding will demonstrate the different ways for arts marketing to be focused on the best outcomes. Golding will present strategy, tactics, and measurements for highly effective communication to different stakeholders and supporters with the highest impact and with sustainable results.

  • You Are Not Trying Hard Enough (Sorry, Not Sorry)
    • Audience Development
    • Audience Segmentation
    • Customization of Marketing 
      • % increase in effectiveness per level of customization 
      • Names are easy, what do you really know about them
      • You are not Benjamin Franklin 
    • CRM/Data Mining for budget effectiveness 
      • Time
      • Money
      • Effort
      • Attention 
    • Systematic Communications
      • NOT “that’s how we’ve always done it”RED FLAG! 
    • Long-Term Development
      • People do not what to be Sold, even when they are trying to Buy (support)
      • What works with you?
      • Retain and Attract at the same time
        • Solid Base
          • Age out
          • Attrition
          • Other use of the $
        • Future Base
          • Slower
          • Less $, more time and attention 
          • Will need them eventually 
          • Best time to plant a tree 
    • 2 Way Conversation 
      • Speak
      • Listen
      • Talk amongst yourselves

 

  • What Are The Reasons We Communicate?
    • Attention 
    • Motivation 
    • Conversion
    • Champion

 

  • Don’t Be A Cannibal 
    • Specific communication allows for more
      • Adaptation / Customization
        • Messaging
        • Delivery Channels
        • Timing 
    • No Cannibalization 
    • Effectiveness
      • Better messages based on audience segments not “everyone”
      • Stronger relationships with each segment 
      • Track and measure each segment, strategy, tactic, channel, timing, etc….
      • Allow everyone to think it’s “their idea” or “most important”

 

  • Art Is For Everyone. Communication Is Focused
  • Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons: Event attendance / Fundraising / Advocacy / Brand Message
    • Event attendance
      • Buying tickets
      • Free events
      • Sponsors
      • Media
    • Fundraising Approach
      • Individual
      • Volunteers
      • Artist
      • Low $
      • Mid $
      • High $
      • Corporate
    • Advocacy
      • Stakeholders
      • Influencers 
    • Brand Message
      • Basic Idea of your org.
      • Consistency is king
      • Can’t be bad (as long as it’s consistent) 

 

  • Effective Marketing Messaging Needs To Be:
    • Focused
    • Tailored
    • Specific
      • In all three cases
        • To Each Audience
          • Segment
          • Demographic
          • Tactic or Channel  
      • To Every Action you’re attempting to create (Call To Action)
        • Make available to happen
          • This is your problem, not theirs 
        • Make easy
        • Complete the transaction (technical)
        • Legal (receipts)
        • Data generated 
        • Say Thank you dammit! 
    • A/B Tested
      • Control groups for all messaging campaigns 
      • Measure
      • Find insights 
      • Use them

Unless you have an unlimited budget, this will the best way support and sustain your arts organization. Even though art is for everyone, you must be more selective in your communication in order to be efficient. Use technology to your advantage by stealing ideas from big brands.

  • “Everyone” is not a target audience
  • Marketing that attempts to appeal to all appeals to none 
  • Start with the basics
  • Most Likely First
  • Common Sense
  • Geography and other barriers 
  • Preferred (gasp!) audience 

 

  • So how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication?
    • Core first
    • Most likely
    • Start 1 degree left
    • Start 1 degree right
    • Brand Pull
    • Champions
    • Quality
    • Bonus: PULL Marketing

 

  • What’s The Point?
    • Welcome to 2018!
    • Efficient and Effective Never Go Out of Style
    • This is what the audience expects – This is real life
    • The world is more, more, more but attention is less
    • There are no rules!
    • Budget / ROI
    • ROIA – Reality Of It All

Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon.

UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with no way to make it to Minneapolis for the YMCA Marketing Conference on time. 

We apologize to the great people at YMCA and hope to find a way to offer our services at a different time.

Felicite Moorman will be a featured speaker on May 2nd, 2018 the 4th Annual Women In Tech Soiree. The Women In Tech Soiree serves the purpose of highlighting the supportive programs of technology, innovation, and education within women and diverse groups in Philadelphia. 

This event brings together some of the most talented, savvy, and passionate women in the city for an evening of knowledge sharing while mixing and mingling over celebratory cocktails.

This year, the event will feature a panel of rock star women within the regional tech community, moderated by Tiffanie Stanard of Stimulus. The inspiration from the speakers is designed to promote connection, collaboration, and success. 

Marketing Monday – Small Business Series
February 12, March 12, April 9 2018
Time: 11:30 AM – 1:00 PM CST

“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.

A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies.

11:30 AM – 1 PM
Monday, February 12
Monday, March 12
Monday, April 9
at Project 3810, 3810 N. Tulsa

Project 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-working office space. 

Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.

and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer.

In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales.

In this short, interactive class, you will have “homework”.  Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.

Now open, The Manhattan OKC is a new and exciting part of the Rococo Restaurants brand. From concept to opening day, this is one of our favorite projects to date. We still have a few very minor details to add/change but the kitchen and bar are ready to serve you. Lunch begins every day at 11:00am and Happy Hour menu runs at 4:00pm until close (10:00pm weeknights, later on weekends and after special events like Civic Center shows, Thunder games, etc.). Make sure to sign up for the email list and follow The Manhattan OKC on social media (Facebook, Twitter & Instagram) for the latest news, special hours, featured food & drink, etc.

Check out our Lunch, Happy Hour and Drink menus, then visit The Manhattan OKC, your NEW neighborhood bar in downtown OKC.

Kyle Golding is an Oklahoma visual artist and founder of The Golding Group, an award-winning think tank of business process management (BPM) and marketing integration experts. Despite growing a successful business, he is also able to pursue his painting passion and succeed in that area as well. “I’ve been creative most of my life, in the music business as a professional & transitioning to visual arts,” he said. “The biggest advantage is that most people who live in Oklahoma live in a house. That means you can create a studio in a garage or spare room. That affordability of housing makes a big difference.” by Heide Brandes – for the Oklahoma Department of Commerce.

Join us for a come and go art show on Thursday, December 1st from 4pm – 6pm in the 1219 Creative gallery….. Read More

The World AIDS Day exhibition will feature local established and up-and-coming artists and is intended to prompt conversations as well as share visual stories about individuals living with or the prevention of HIV/AIDS. This event is free and open to the public.

Participating artists to date include:
Graham Edwards
Sean Giboney
Kyle Golding
Skip Hill
Jon Martinez
Ric Miller
Lawrence Naff
Kelly Newcomb
Armondo Ortiz
Saumo Paupauga
Ronna Purnell
Chasity Ramer
Kelly Rogers
Stephen Teafatiller

JOIN THE CONVERSATION!

On World AIDS Day, please take a picture of yourself with a red ribbon and post it on OACF’s social media outlets using the hashtag, #WorldAIDSDayOKC. Need a red ribbon? Stop by Urban Teahouse located at 519 NW 23rd St. #107 in Oklahoma City. Our friend, Kristy Jennings is featuring a special tea in support of our cause and will have ribbons available all day.

If you have questions, please contact Cher Golding at 405-348-6600 or cgolding@okaidscarefund.com