The Golding Group is proud to announce our partnership with DD Audio, the manufacturer of the finest audio products including car speakers, subwoofers, amplifiers, marine speakers, headphones and earbuds since 1986. DD Audio hand builds the best subwoofers in the world, with the highest quality components available to ensure maximum product performance and longevity, from their Oklahoma City, USA headquarters.
The Golding Group will be working with the DD Audio leadership team on a number of business development projects including crisis management, new business collaborations and new market identification. We will also be continuing our collaboration on the DD Audio #SpeakerSeries live events for the creative community at Project 3810.
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.

Our CEO Kyle Golding was asked to present Focused Communication for Arts Organizations presented in the KOSU Studios in the Hart Building on Film Row as part of the 2018 Oklahoma Arts Conference in Oklahoma City. Here’s the description (outline below):

The full presentation now available on YouTube.

Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing messaging needs to be focused, tailored, and specific to each audience and each action you’re attempting to create in order to best support and sustain your arts organization. Even though art is for everyone, you must be selective in your communication in order to be efficient. “Everyone” is not a target audience. Marketing that attempts to appeal to all doesn’t work. So, how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication? Let’s talk about it. Artist, arts advocate, and professional marketing expert Kyle Golding will demonstrate the different ways for arts marketing to be focused on the best outcomes. Golding will present strategy, tactics, and measurements for highly effective communication to different stakeholders and supporters with the highest impact and with sustainable results.

  • You Are Not Trying Hard Enough (Sorry, Not Sorry)
    • Audience Development
    • Audience Segmentation
    • Customization of Marketing 
      • % increase in effectiveness per level of customization 
      • Names are easy, what do you really know about them
      • You are not Benjamin Franklin 
    • CRM/Data Mining for budget effectiveness 
      • Time
      • Money
      • Effort
      • Attention 
    • Systematic Communications
      • NOT “that’s how we’ve always done it”RED FLAG! 
    • Long-Term Development
      • People do not what to be Sold, even when they are trying to Buy (support)
      • What works with you?
      • Retain and Attract at the same time
        • Solid Base
          • Age out
          • Attrition
          • Other use of the $
        • Future Base
          • Slower
          • Less $, more time and attention 
          • Will need them eventually 
          • Best time to plant a tree 
    • 2 Way Conversation 
      • Speak
      • Listen
      • Talk amongst yourselves

 

  • What Are The Reasons We Communicate?
    • Attention 
    • Motivation 
    • Conversion
    • Champion

 

  • Don’t Be A Cannibal 
    • Specific communication allows for more
      • Adaptation / Customization
        • Messaging
        • Delivery Channels
        • Timing 
    • No Cannibalization 
    • Effectiveness
      • Better messages based on audience segments not “everyone”
      • Stronger relationships with each segment 
      • Track and measure each segment, strategy, tactic, channel, timing, etc….
      • Allow everyone to think it’s “their idea” or “most important”

 

  • Art Is For Everyone. Communication Is Focused
  • Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons: Event attendance / Fundraising / Advocacy / Brand Message
    • Event attendance
      • Buying tickets
      • Free events
      • Sponsors
      • Media
    • Fundraising Approach
      • Individual
      • Volunteers
      • Artist
      • Low $
      • Mid $
      • High $
      • Corporate
    • Advocacy
      • Stakeholders
      • Influencers 
    • Brand Message
      • Basic Idea of your org.
      • Consistency is king
      • Can’t be bad (as long as it’s consistent) 

 

  • Effective Marketing Messaging Needs To Be:
    • Focused
    • Tailored
    • Specific
      • In all three cases
        • To Each Audience
          • Segment
          • Demographic
          • Tactic or Channel  
      • To Every Action you’re attempting to create (Call To Action)
        • Make available to happen
          • This is your problem, not theirs 
        • Make easy
        • Complete the transaction (technical)
        • Legal (receipts)
        • Data generated 
        • Say Thank you dammit! 
    • A/B Tested
      • Control groups for all messaging campaigns 
      • Measure
      • Find insights 
      • Use them

Unless you have an unlimited budget, this will the best way support and sustain your arts organization. Even though art is for everyone, you must be more selective in your communication in order to be efficient. Use technology to your advantage by stealing ideas from big brands.

  • “Everyone” is not a target audience
  • Marketing that attempts to appeal to all appeals to none 
  • Start with the basics
  • Most Likely First
  • Common Sense
  • Geography and other barriers 
  • Preferred (gasp!) audience 

 

  • So how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication?
    • Core first
    • Most likely
    • Start 1 degree left
    • Start 1 degree right
    • Brand Pull
    • Champions
    • Quality
    • Bonus: PULL Marketing

 

  • What’s The Point?
    • Welcome to 2018!
    • Efficient and Effective Never Go Out of Style
    • This is what the audience expects – This is real life
    • The world is more, more, more but attention is less
    • There are no rules!
    • Budget / ROI
    • ROIA – Reality Of It All

6 Reasons These Entrepreneurs Crush It While Others Merely Succeed.

Confidence, risk-taking, delegation: America’s most remarkable entrepreneurs have a few key traits in common….. Knowledge. 

Felicite Moorman was intellectually precocious. At 16, she was calculating FICA taxes for the movie theater where she worked. In college, she had four majors. During her first year of law school, she sued AT&T for overcharging her father on roaming charges. When AT&T didn’t show up to small-claims court, she won by default. When AT&T didn’t pay, she filed a claim against one of its properties. AT&T settled.

Today Moorman is co-founder and CEO of Stratis IoT, a Philadelphia-based business that develops software for remotely controlling lights, locks and alarms in apartment houses and dorms. The industry is changing fast, and Moorman studies it voraciously, deluging Stratis’s Slack channels with articles and white papers….. Read the rest of the feature here.

Kyle Golding is a born entrepreneur who started his first business as a teenager. Over his 30 year career, he has owned and operated businesses in multiple industries. Kyle has positioned, marketed and managed musicians, start-ups, small businesses, corporations and nonprofits to local, national and worldwide success. Read the full article at Idea Mensch. 

Marketing Monday – Small Business Series
February 12, March 12, April 9 2018
Time: 11:30 AM – 1:00 PM CST

“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.

A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies.

11:30 AM – 1 PM
Monday, February 12
Monday, March 12
Monday, April 9
at Project 3810, 3810 N. Tulsa

Project 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-working office space. 

Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.

and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer.

In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales.

In this short, interactive class, you will have “homework”.  Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.

We’re very excited to announce our 2018 working relationship with OSU-IT School of Culinary Arts in designing the culinary school of the future. Look out Tulsa, we’re coming for you. Details soon!

The Golding Group is excited to announce our first venture capital partnership and launch of a new SaaS product and company: VORTTX Training and Testing

After many months of development, testing, trial runs and field test the VORTTX Training system is now ready for public use. This private investment partnership is the first of many to come. The Golding Group are more than just consultants for hire, we create viable businesses out of ideas.

VORTTX is Virtual Online Tabletop Exercises for Healthcare Facilities. A better way to train facility staff!

More captivating than traditional tabletop exercises and less expensive than 3rd party facilitators, the VORTTX scenario training changes variables, situations and outcomes based on the choices of staff for an evolving experience. With 3,000+ potential combinations, staff will not be disengaged by repeating situations or boring presentations.

The VORTTX system is a highly effective and efficient way to train and test facility staff in groups, teams or individual basis. Improve staff preparation while lowering training cost and scheduling hassles with the VORTTX online solution.

VORTTX is designed to be the most user-friendly variable outcome training solution available. Multi-part, multi-level scenarios provide a unique experience every time. VORTTX training utilizes shift, time-of-day and real world complications to present robust training and testing opportunities.

For more information about VORTTX Training click here. For information about partnering with The Golding Group, please contact Kyle Golding in Oklahoma City.

In 2018, we’re excited to continue our working relationship with the Vanguard Business Group. The VBG consist of Titan Standard all-inclusive live event production, Production Essentials, Diffinity & Adaptive AVL.


From corporate events to concerts, these guys are the experts to know and trust. 

Forged in 2015 from the merger of 3 groups of people and 2 existing companies, the Vanguard Business Group current portfolio is highly developed and dedicated throughout the communication industry. Vanguard strives to provide a higher standard in all areas of communication and provide our customers with a singular source for all of their communication needs. From permanent installation to a fully developed and executed business campaign, the way you are communicating your brand’s voice is important to Vanguard.

The North American Tech Tour stops in Stillwater, OK March 6-8. Angel investor Paul Singh brings three days of presentations on prepping for seed investment, lean startup methods, strategies of intellectual property and more to the Oklahoma State University campus. This includes a 45-minute Keynote by Golding Group CEO and Chief Strategic Idealist Kyle Golding “Make or Break Branding for Startups”. 

Branding concurrently connects with your audience & separates your business from the multitude of competition. A strong brand connects to the most specific target possible, not “everyone”. Branding bad-ass, Kyle Golding will walk you through the mechanics of creating highly-focused branding (concept, visuals and message) directed at the best target audience for your start-up

Click here for more information.