The Golding Group

Here’s your opportunity to receive FREE award-winning food business consulting and design work from The Golding Group. 

We’re giving back to the food and drink industry with design giveaway. See below for details and rules to win free menu or packaging design. See examples of past design work here for inspiration.

The Golding Group roots in the foodservice industry run deep. In fact, we launched in 2011 with just one client: Rococo Restaurant.

Today, we service several hospitality industry clients in multiple states, including OSU Culinary in Okmulgee, Ok along with Sky Creek Ranch golf course in Keller, Tx (North of Ft Worth) and The Golf Club of Oklahoma in Broken Arrow, Ok. We want to add another great client to our portfolio. 

Our first restaurant client was Rococo on N. Penn Ave in Oklahoma City. We began with the Rococo group as they added full-service cateríng and a second location in Northpark Mall. In 2016, we developed and launch the Manhattan OKC downtown for them as well.

During our 5 years working for Rococo/The Manhattan OKC, we received multiple awards for restaurant marketing including promotions, audience development, social media, event promotion and a special Judges Choice award for strategy from the American Marketing Association (AMA-OKC).

The Golding Group restaurant promotion and marketing advice has been quoted in multiple sources online and in print. This includes articles about restaurant/bar branding, naming, logo design and how to choose a location. 

Rules: 

• In 500 words or less, tell us about your food industry business and why you need The Golding Group to help you with business consulting and/or design of a menu, signage or packaging. Entry is made via email sent to growth@thegoldinggroup via links on The Golding Group website, social media or direct email. 

• Business owners, directors, managers, etc. can self-nominate or 3rd parties can nominate a business on their behalf.

• The winner will receive 10 hours of consulting and design work resulting in a new menu, packaging or signage ready for print or online usage. 

• The Golding Group will select one winner from entries made between Jan. 15 (announcement date) and midnight January 31st, 2019

• A winner will be contacted directly by The Golding Group on Monday, February 4th and announced via The Golding Group website, social media and email.

• The winning business will own the rights to use work product produced by The Golding Group via this contest. The Golding Group retains the Fair Use right to promote the work product on their website, social media and email as work quality examples in the future.

• There is no cost to enter and no obligation to the chosen winner for future cost unless discussed beforehand by authorized parties.

• The winner is not entitled to any cash value for unused portion of the contest prize.

The Golding Group partnered with the Better Business Bureau of Central Oklahoma to create a new business model and strategy with updated processes to lead the 88-year-old non-profit organization into the future of business development, communication and technology.

BBB of Central Oklahoma President Kitt Letcher details the successful partnership and how working with us has benefited the organization.

“My name is Kitt Letcher. I am the President and CEO of the Better Business Bureau serving Central Oklahoma. We work with businesses here in Oklahoma to make them better every single day.

The Golding Group helped us look at our entire business and look at it holistically, transforming it to be a new, current, modern BBB but also helps us thrive as an organization. For us, it’s been a really exciting process.

The thing that I love most about working with The Golding Group is that I know I’m going to get really honest feedback. I’m going to get information that helps us do better and that makes us better as an organization and what is going to keep us moving forward for the next hundred years. I think that’s what every business owner wants. That’s how we make progress.

It’s been a great process for us and one I would really recommend.”

The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner of Jerky.com plus a bonus StartUpOKC Happy Hour.
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DD Audio is much more than just car stereo speakers. Introducing a new live event for the creative community, the DD Audio 2018 “Speaker” Series. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project.
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Our second DD Audio Speaker Series event featured e-commerce expert Doug Iske, Owner of Jerky.com the internet’s leading site for premium jerky and meat snacks since 1998. Iske was interviewed by Kyle Golding, CEO of The Golding Group. 

Iske is an entrepreneur and highly skilled Internet marketer, selling jerky online for several years with great success. He has now turned his e-commerce business into two brick-and-mortar stores in Midtown and Chisholm Creek. A native of Nebraska, Iske started Jerky.com in Wichita Falls, Texas but moved the company to Oklahoma City in 2010.
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Golding is an award-winning creative professional with 30+ years of business experience. He is known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and his #SaturdayMorningHustle podcast and social media video series.
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Before the Speaker Series interview, StartUpOKC hosted a casual Happy Hour of food and free craft beer provided by Deep Fork Technology. StartUpOKC is where Oklahoma City comes to build skills, meet incredible people and launch successful startups.
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The Golding Group is proud to announce our partnership with DD Audio, the manufacturer of the finest audio products including car speakers, subwoofers, amplifiers, marine speakers, headphones and earbuds since 1986. DD Audio hand builds the best subwoofers in the world, with the highest quality components available to ensure maximum product performance and longevity, from their Oklahoma City, USA headquarters.
The Golding Group will be working with the DD Audio leadership team on a number of business development projects including crisis management, new business collaborations and new market identification. We will also be continuing our collaboration on the DD Audio #SpeakerSeries live events for the creative community at Project 3810.
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.

Our CEO Kyle Golding was asked to present Focused Communication for Arts Organizations presented in the KOSU Studios in the Hart Building on Film Row as part of the 2018 Oklahoma Arts Conference in Oklahoma City. Here’s the description (outline below):

The full presentation now available on YouTube.

Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing messaging needs to be focused, tailored, and specific to each audience and each action you’re attempting to create in order to best support and sustain your arts organization. Even though art is for everyone, you must be selective in your communication in order to be efficient. “Everyone” is not a target audience. Marketing that attempts to appeal to all doesn’t work. So, how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication? Let’s talk about it. Artist, arts advocate, and professional marketing expert Kyle Golding will demonstrate the different ways for arts marketing to be focused on the best outcomes. Golding will present strategy, tactics, and measurements for highly effective communication to different stakeholders and supporters with the highest impact and with sustainable results.

  • You Are Not Trying Hard Enough (Sorry, Not Sorry)
    • Audience Development
    • Audience Segmentation
    • Customization of Marketing 
      • % increase in effectiveness per level of customization 
      • Names are easy, what do you really know about them
      • You are not Benjamin Franklin 
    • CRM/Data Mining for budget effectiveness 
      • Time
      • Money
      • Effort
      • Attention 
    • Systematic Communications
      • NOT “that’s how we’ve always done it”RED FLAG! 
    • Long-Term Development
      • People do not what to be Sold, even when they are trying to Buy (support)
      • What works with you?
      • Retain and Attract at the same time
        • Solid Base
          • Age out
          • Attrition
          • Other use of the $
        • Future Base
          • Slower
          • Less $, more time and attention 
          • Will need them eventually 
          • Best time to plant a tree 
    • 2 Way Conversation 
      • Speak
      • Listen
      • Talk amongst yourselves

 

  • What Are The Reasons We Communicate?
    • Attention 
    • Motivation 
    • Conversion
    • Champion

 

  • Don’t Be A Cannibal 
    • Specific communication allows for more
      • Adaptation / Customization
        • Messaging
        • Delivery Channels
        • Timing 
    • No Cannibalization 
    • Effectiveness
      • Better messages based on audience segments not “everyone”
      • Stronger relationships with each segment 
      • Track and measure each segment, strategy, tactic, channel, timing, etc….
      • Allow everyone to think it’s “their idea” or “most important”

 

  • Art Is For Everyone. Communication Is Focused
  • Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons: Event attendance / Fundraising / Advocacy / Brand Message
    • Event attendance
      • Buying tickets
      • Free events
      • Sponsors
      • Media
    • Fundraising Approach
      • Individual
      • Volunteers
      • Artist
      • Low $
      • Mid $
      • High $
      • Corporate
    • Advocacy
      • Stakeholders
      • Influencers 
    • Brand Message
      • Basic Idea of your org.
      • Consistency is king
      • Can’t be bad (as long as it’s consistent) 

 

  • Effective Marketing Messaging Needs To Be:
    • Focused
    • Tailored
    • Specific
      • In all three cases
        • To Each Audience
          • Segment
          • Demographic
          • Tactic or Channel  
      • To Every Action you’re attempting to create (Call To Action)
        • Make available to happen
          • This is your problem, not theirs 
        • Make easy
        • Complete the transaction (technical)
        • Legal (receipts)
        • Data generated 
        • Say Thank you dammit! 
    • A/B Tested
      • Control groups for all messaging campaigns 
      • Measure
      • Find insights 
      • Use them

Unless you have an unlimited budget, this will the best way support and sustain your arts organization. Even though art is for everyone, you must be more selective in your communication in order to be efficient. Use technology to your advantage by stealing ideas from big brands.

  • “Everyone” is not a target audience
  • Marketing that attempts to appeal to all appeals to none 
  • Start with the basics
  • Most Likely First
  • Common Sense
  • Geography and other barriers 
  • Preferred (gasp!) audience 

 

  • So how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication?
    • Core first
    • Most likely
    • Start 1 degree left
    • Start 1 degree right
    • Brand Pull
    • Champions
    • Quality
    • Bonus: PULL Marketing

 

  • What’s The Point?
    • Welcome to 2018!
    • Efficient and Effective Never Go Out of Style
    • This is what the audience expects – This is real life
    • The world is more, more, more but attention is less
    • There are no rules!
    • Budget / ROI
    • ROIA – Reality Of It All

6 Reasons These Entrepreneurs Crush It While Others Merely Succeed.

Confidence, risk-taking, delegation: America’s most remarkable entrepreneurs have a few key traits in common….. Knowledge. 

Felicite Moorman was intellectually precocious. At 16, she was calculating FICA taxes for the movie theater where she worked. In college, she had four majors. During her first year of law school, she sued AT&T for overcharging her father on roaming charges. When AT&T didn’t show up to small-claims court, she won by default. When AT&T didn’t pay, she filed a claim against one of its properties. AT&T settled.

Today Moorman is co-founder and CEO of Stratis IoT, a Philadelphia-based business that develops software for remotely controlling lights, locks and alarms in apartment houses and dorms. The industry is changing fast, and Moorman studies it voraciously, deluging Stratis’s Slack channels with articles and white papers….. Read the rest of the feature here.

Kyle Golding is a born entrepreneur who started his first business as a teenager. Over his 30 year career, he has owned and operated businesses in multiple industries. Kyle has positioned, marketed and managed musicians, start-ups, small businesses, corporations and nonprofits to local, national and worldwide success. Read the full article at Idea Mensch. 

Marketing Monday – Small Business Series
February 12, March 12, April 9 2018
Time: 11:30 AM – 1:00 PM CST

“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.

A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies.

11:30 AM – 1 PM
Monday, February 12
Monday, March 12
Monday, April 9
at Project 3810, 3810 N. Tulsa

Project 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-working office space. 

Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.

and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer.

In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales.

In this short, interactive class, you will have “homework”.  Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.

We’re very excited to announce our 2018 working relationship with OSU-IT School of Culinary Arts in designing the culinary school of the future. Look out Tulsa, we’re coming for you. Details soon!