As you might expect, we’re big fans of the AMC show Mad Men here at The Golding Group. We just love the romantic idea of creative professionals getting in a room together and pulling genius ideas out of thin air. Of course that’s not how the “real” world works, but it’s fun to watch. Even if it’s fiction, we did notice some real lessons all business leaders could learn from this season’s 2nd episode.
UPDATE: The MHACO Video has been awarded a bronze ADDY Award from the District 10 judging. This competition includes advertisers from Arkansas, Louisiana, Texas and Oklahoma.
The Golding Group adds two new awards from the Oklahoma City Advertising Club with ADDY wins for projects we worked on with one of our favorite non-profit clients Mental Health Association of Central Oklahoma (MHACO).
The Silver winner is a :30 sec. TV commercial conceptualized and directed by Kyle/Cher and produced by Midwest Media. The spot tackles the two most common problems the clients of MHACO have when needing support or information about mental health services: not knowing where to look -or- too many sources to know which is best for them.
The Bronze winner is a direct marketing specialty (promotional) item conceptualized by Cher Golding, designed by Kyle Golding and produced by Robyn Promotions. It is a rubber “gripper” for the back of a cell phone to keep it from sliding off your dash or desk. The gripper os in the shape and color of the Mental Health ribbon and has the MHACO web address and national suicide hotline phone number on it. By keeping this information actually on the back of the phone, those in need of services can call or click for immediate help. The gripper card can be mailed or handed out at events.
We are proud to be recognized for our creative work on these two project, but even more proud to create highly functioning tools for a great OKC non-profit organization. Both awards were the highest awarded for the category (no Golds were given).