Entrepreneurs crave growth to help them push through the doubts and frustrations which plague them. Kyle Golding of The Golding Group had these same issues, and that’s why he turned everything inside out to build his businesses. We talk to Kyle about his entrepreneurial experiences and what he can do for listeners.
Questions Asked and Answered:⠀
How did The Golding Group come about?⠀
• Is there a sameness in the corporate world?⠀
• For Kyle, what does building from the inside-out mean?⠀
• How does Kyle’s company help small businesses grow when they have a limited budget?⠀
• Is customizable marketing the future? Is it here?⠀
• Is it easier bringing in a client then maintaining them?⠀
• What has helped Kyle unfrustrate himself from issues during the run of his business?⠀
• How important is honesty in a business??⠀
Show Follow-Ups: ⠀
• Learn more about The Golding Group at their website or Kyle’s Twitter feed⠀
• For Your Thinking Cap: Kiss and Say Goodbye to Your Corporate Job⠀
• Advertise on The Unfrustrated Entrepreneur⠀
• Be a Guest on The Unfrustrated Entrepreneur⠀
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Video highlights of our creative execution over the last 4 years. Building a business is serious work, but you need creativity to be successful in today’s market. You know our motto: #WorkSmart then #WorkHard. This is how we show you we mean what we say. Modern communication is creative, interesting and informative. But, you can’t inform if you can’t get/keep attention.
The 2 most common Social Media mistakes are 1. always selling and 2. “one and done” approach to messaging.
Beers And Branding informal, high-level discussion about branding and audience development with a focus on alternative tactics and digital tools best suited for modern audiences. Check this page for the latest information, more details and videos.
#BeersAndBranding, Beers And Branding, business, Communications, Community, Creative Approach, Engagement, Event, Good Business, How-To, Kyle Golding, Live Streaming, Marketing, Presentation, Promotion, Public Relations, Public Speaking, Relationship Based, Social Media
Your lifestyle is your unique experience. And that experience is brandable. That’s what Amy Oestreicher found out. She has used her life experiences, good and bad, to inspire others. Today, Oestreicher is a PTSD peer-to-peer specialist, an artist, author, health advocate, as well as a TEDx speaker.
Like Oestreicher, many others can also brand their lifestyle. Here, Oestreicher gives the how-to–and why:
TNJ.com: Can you actually brand your lifestyle?
“Yes, you can brand anything that has substance to it (content that can be consumed or understood). Branding is simply explaining why someone should be interested in what you are presenting to them,” explains Kyle Golding of The Golding Group, a strategic growth services firm.
TNJ.com: How can you tell if your lifestyle is brand-able?
“You can research others doing the same or similar to what your lifestyle brand would/could be as a potential indicator, but you won’t know 100 percent what it is until you try it,” Golding points out.
TNJ.com: Why should you brand your lifestyle?
“Branding your lifestyle is creating potential influential or economic value from something you are already doing, have access to and are paying for. The benefit of documenting and sharing is completely value added, but only if the lifestyle is completely authentic to you. You must actually live this lifestyle. Sports, arts, travel, business or other topic that you legitimately are engaged in before creating a brand around it. You can try to fake it, but the public will figure you out eventually,” says Golding.
TNJ.com: Three steps on branding your lifestyle
1. Who are you? Who do you want to reach? “Define what your lifestyle is and why an audience would be attracted, who that audience is (and is not),” advises Golding.
2. How will you reach your audience? “Choose your platforms (Twitter, Instagram, website, etc.), your tactics (text, photos, video, etc.), and your ‘brand voice” (serious, sexy, funny, authoritarian, etc.),” offers Golding.
3. Reach out. “Start documenting, sharing and engaging your potential audience,” says Golding.
IABC-OKC Guest Speaker 8/4/16
Stop selling by features or price points. Tell a story, give an experience, create an attitude, embrace a lifestyle. Connect to your audience in deep, powerful ways for true loyalty. Let’s talk about how to make it happen on a regular basis.
Relationship-based content marketing can take your brand well past a logo and cutline to true fan club status. Watch the video for a ton of great information about how to best connect and create relationships with your best customer through your brand story: Simple, True, Consistent.
Kyle Golding is a born #BusinessBuilder with more than 30 years of experience building, owning and operating multiple businesses. Golding has positioned, marketed and managed artist, musicians, start-ups, corporations and non-profits to local, national and worldwide success. Golding has won over 30 business marketing awards and honors, including 6 IABC Bronze Quill Awards. Along with The Golding Group, he also owns Share Furniture, is a partner at 1219 Creative Co-Work Space + Art Gallery and has investments in multiple start-ups/venture projects. Golding was featured in the February 2016 issue of Entrepreneur Magazine about “What It Takes To Be A Creative Entrepreneur.”
business, Communications, Community, Creative Approach, Creativity, Engagement, Event, Good Business, How-To, Marketing, measure success, mentoring, Pitching, Presentation, Pro Tip, Promotion, Relationship Based
Join our CEO Kyle Golding for serious marketing + casual conversation + cold brew at Beers And Branding on August 18th at the Tower Theater in OKC. Informal, high-level discussion about branding and audience development with a focus on alternative tactics and digital tools best suited for modern audiences. Professionals informing professionals while enjoying a local beverage from Anthem Brewing Co.
Join us for an informative brand and audience building round-table hosted by Kyle Golding in the casual setting of Tower Studio (home of the WAFTI podcast). We’re going to challenge traditional ideas of marketing, providing new and interesting ideas and insights into strategy, tactics and measurement. The audience will very much be part of the conversation. Ask questions, get answers and add your thoughts to the mix.
A video posted by NakedCity OKC (@nakedcityokc) on
Seating will be limited (25) to ensure a quality experience and plenty of Anthem beer for all attendees. This free quarterly event
will sell out, all attendees must reserve their spot on has Sold Out, but you can get on our Waiting List for possible tickets or cancellations, information about our next event and other insider only communications. Each hour-long event will also be live streamed and recorded, but that won’t get you free beer. Attendees will be treaded to Anthem Brewing and/or Ozarka water as our treat for participating.
This is not “how we’ve always done it” marketing advice. Grab a beer and let’s talk about branding on a whole new level. A project of Naked City OKC.
Alternative Marketing, Beers And Branding, business, Collaboration, Communications, Community, Creative Approach, Creativity, Engagement, Event, Good Business, How-To, Live Streaming, Marketing, measure success, mentoring, Podcast, Presentation, Pro Tip, Promotion, Public Speaking, Relationship Based
We’ve said it before, but it’s relevant once again: Winning awards is nice, but…. it’s all about the work you do for your client that counts. Happy clients with growing, sustainable business is the best way to land that next great client or project.
In our first year as The Golding Group, we aggressively entered (and won) a lot of marketing/advertising/design competitions in an effort to demonstrate our professionalism and dedication to excellence. In our second year, we decide to do less awards events, but produced much more high quality, award worth work. This year, we have actively decided to only enter a select few events that are results driven only.
We’re not interested in beauty pageants. It doesn’t matter if the execution is exceptional without the right strategy in place for your position in the market. Pretty is boring! Make sure it actually works.
We are very proud to have received three more marketing awards this past week. The Golding Group took home 2 Awards of Excellence and 1 Award of Merit from the Oklahoma City Chapter of the American Marketing Association (AMAOKC). The Marketini’s as they are called, is based on Insight, Objectives, Strategy, Tactics, Budget/ROI and most importantly (largest part of the score) Results.
Special thanks to our clients and collaborators, they’re the people who allow us to pull of amazing work like this. As always say, Take care of your clients needs, and success will follow.