Entrepreneurs crave growth to help them push through the doubts and frustrations which plague them. Kyle Golding of The Golding Group had these same issues, and that’s why he turned everything inside out to build his businesses. We talk to Kyle about his entrepreneurial experiences and what he can do for listeners.

Questions Asked and Answered:⠀

How did The Golding Group come about?⠀
• Is there a sameness in the corporate world?⠀
• For Kyle, what does building from the inside-out mean?⠀
• How does Kyle’s company help small businesses grow when they have a limited budget?⠀
• Is customizable marketing the future? Is it here?⠀
• Is it easier bringing in a client then maintaining them?⠀
• What has helped Kyle unfrustrate himself from issues during the run of his business?⠀
• How important is honesty in a business??⠀

Show Follow-Ups: ⠀
• Learn more about The Golding Group at their website or Kyle’s Twitter feed
• For Your Thinking Cap: Kiss and Say Goodbye to Your Corporate Job⠀
• Advertise on The Unfrustrated Entrepreneur⠀
• Be a Guest on The Unfrustrated Entrepreneur⠀

https://buff.ly/2xbfKoK

Beers And Branding Full Hour @ Anthem Brewing 8/10/17
Networking Happy Hour 5:30pm
Roundtable Q/A Discussion with expert panel 6:00 –7:00pm
We’re back in the Anthem Brewing Company tap room. Your Beers And Branding ticket will get you a delicious Anthem beer PLUS food from The Wedge Pizzeria sponsored by Oklahoma Employees Credit UnionThe Anthem Tap Room will be open before/during/after #BeersAndBranding for your enjoyment. Must be 21 with proper I.D.
The expert panel includes Kyle Golding, Chief Strategic Idealist for The Golding Group + Lori Ford, Community Development Specialist for Oklahoma Employees Credit Union + Heather Parsons, Owner of The Cargo Room mobile boutique. As always, the panel will begin the discussion and take as many questions from the audience as possible.
#BeersAndBranding on 8/10/17presented by Naked City OKC and Revolve Productions, sponsored by Oklahoma Employees Credit Union and Anthem Brewing.

Beers And Branding @ Capital City Barbershop 8/2/17
Sold Out!
• Happy Hour 6:30pm meet, greet and network
• Q/A Discussion with expert panel 7:00 –7:30pm
OKC’s most unconventional marketing and business discussion development speaking series changes the game once again. This special bonus Beers And Branding at Capital City Barbershop will focus on personal branding, lifestyle marketing and audience development.
Beers And Branding is an informal, high-level discussion with a focus on alternative tactics and digital tools best suited for modern audiences. Professionals informing professionals while enjoying a locally made adult beverage.
Join us for an informative brand and audience building round-table hosted by Kyle Golding, Chief Strategic Idealist for The Golding Group along with Jake Phelps, Owner and Barber at Capital City and Brady Smith of Old Blood Noise Endeavors plus special guest with branding tips and techniques.
We will challenge traditional ideas of marketing, providing new and interesting ideas and insights into strategy, tactics and measurement. The audience will very much be part of the conversation. Ask questions, get answers and add your thoughts to the mix. This is not “how we’ve always done it” advice. Grab a beer and let’s talk about business on a whole new level.
 
Kyle Golding is a strategist, business development consultant and dynamic public speaker, Golding has been the featured presenter for many top marketing, PR and advertising groups such as AMAPRSA, IABCOklahoma Arts CouncilIgnite OKC and AFP.
Jake Phelps is not only the owner of Capital City Barbershop but a dad, guitar pedal nerd, and has mastered the art of singing with eyes closed.
Brady Smith is Co-Owner of Old Blood Noise guitar pedals and stuff.
#BeersAndBranding on 8/2/17 presented by Capital City BarbershopNaked City OKC and Revolve Productions.

Beers And Branding Full Hour @ Anthem Brewing 5/11/17
Breaking News! Beers And Branding will now be held in the Anthem Brewing Company tap room at 908 SW 4TH ST. in OKC. Your Beers And Branding ticket will get you a drink ticket for a delicious Anthem beer PLUS food from a great local restaurant provided by Oklahoma Employees Credit Union.
The Anthem Tap Room will be open before/after #BeersAndBranding for your enjoyment. Must be 21 with proper I.D. Networking Happy Hour 5:30pm / Livestream with expert panel 6:00 –7:00pm.
The expert panel includes Kyle Golding, Chief Strategic Idealist for The Golding Group + Lori Ford, Community Development Specialist for Oklahoma Employees Credit Union + Ben Childers, Brand Ambassador for Anthem Brewing. As always, the panel will begin the discussion as well as take questions from the audience. #BeersAndBranding on 5/11/17presented by Naked City OKC and Revolve Productions.

Beers And Branding Full Hour @ Anthem Brewing 2/9/17
Beers And Branding is serious marketing + casual conversation + cold brew. Informal, high-level discussion about branding and audience development with a focus on alternative tactics and digital tools best suited for modern audiences. The discussion will be lead once again by Golding Group CEO Kyle Golding, but audience input is essential. This is professionals informing professionals while enjoying a local beverage from Anthem Brewing Co.
 
Golding will answer questions, challenge traditional marketing ideas and provide practical advice for branding and communications professionals while everyone enjoys a cold adult beverage. This is not a traditional talking head speech, but a back-and-forth discussion about how to really get stuff done. This session will include additional social media live streams and questions from the online audience as well.
During the first Beers And Branding OKC on August 18th, Golding addressed ROI in the sharing economy, not needing a call-to-action, the difference between marketing and advertising plus much more. No punches were pulled, no excuses accepted and a lot of practical advice was given. The full hour+ Facebook stream video can be seen here: http://thegoldinggroup.com/beers-and-branding-okc-81816/
Seating will be limited (25) to ensure a quality experience and plenty of Anthem beer for all attendees. Each hour-long event is live streamed and recorded, but that won’t get you free beer. Attendees will be treated to Anthem Brewing and/or Ozarka water as our treat for participating. This is not “how we’ve always done it” marketing advice. Grab a beer and let’s talk about branding on a whole new level.

Golding Group Creative Execution Music Video Demo

Video highlights of our creative execution over the last 4 years. Building a business is serious work, but you need creativity to be successful in today’s market. You know our motto: #WorkSmart then #WorkHardThis is how we show you we mean what we say. Modern communication is creative, interesting and informative. But, you can’t inform if you can’t get/keep attention.

Creating An Effective Social Media Campaign

Creating a Social Media (SM) campaign has the same basic structure of a traditional campaign: identify your best, most likely to engage audience then craft the message and choose the channel accordingly. Identify the objective, set a time period and define what success looks like (clicks, likes, call, sign ups, sales, etc.). The major difference is how/where to invest your time and effort as opposed to a cash budget for paid placement. Setting a SM budget is also the same as traditional advertising. Spend as much as you can while creating a positive Return On Investment (ROI). The great thing about SM paid placement is you can experiment with very low dollar amounts to find the right message, channel and timing that creates the best response then add budget to your tested formula. You can’t do that with traditional advertising because you have to buy ads, TV time, etc. at full price every time to get the size, same placement. SM allows you to find what works then ramp up your spending. Budgets starting as small as $25 can be very effective on SM. 
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Finding ideas for SM campaigns is as easy as going to Google. Search for keywords associated with your business or product like “marketing” or “running shoes” to see what types of articles come up. This is what is interesting (based on traffic) to people who search for what you’re providing.
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When using hashtags pay attention to which SM channel you are using. The most effective use of hashtags are on Instagram, then Twitter. Facebook gives very low value for hashtags. Use a hashtag that is memorable and associated with your business specifically like #RickCooks for Rick’s Restaurant or #AcmeCares for Acme Products. Using a hashtag too generic like #Marketing or #Hamburgers will not be directly associated with you or can be hijacked by competitors or trolls.
The 2 most common Social Media mistakes are 1. always selling and 2. “one and done” approach to messaging.
It’s Social Media, not Selling Media. Tell a story, give an experience, create an attitude, embrace a lifestyle. Connect with your audience in deep, powerful ways for true loyalty. Once they like and trust you, they will want to buy from you with no hard sell needed.
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Don’t stop at a single posting of a message, link or idea. In fact, repurpose the same content over and over again. Long version pages or blog post, short versions, pull quotes for SM, links with different headlines, etc. to keep using the same content, messages and ideas many times over. Major brands run the same TV commercials and print ads over and over, short and long versions. Do the same with your social media content. The key is consistency in topic and approach. Stick to core topics and always keep the same “voice” for your brand. This can be serious, funny, helpful, sarcastic or any other style that matches your brand identity. 
  • The rules for Facebook change more than other platforms. Keep up with what FB is currently giving value to such as photos, video, live streaming, etc and use these tools as much as possible.
  • Twitter is much more consistent. A/B test tweet subjects, time of day and number of post per day until you find your audience best engagement points.
  • LinkedIn users want post to be professional and business-like. Keep this in mind at all times. You can receive a lot of negative feedback for trivial or personal post. Utilize LinkedIn articles to repost and repurpose content from your website or blog.
  • Instagram is a visual platform, but your text is just as important. Start with a great image, but experiment with short, medium and long text post for engagement. Don’t forget the #hashtags, Instagram users are most likely to find SM post from accounts they are not following via hashtags much more on Instagram than any other platform.

Golding Group CEO Kyle Golding interviewed by Ann Brown for The Network Journal.
December 1st, 2016

screen-shot-2016-12-02-at-1-49-27-pmYour lifestyle is your unique experience. And that experience is brandable. That’s what Amy Oestreicher found out. She has used her life experiences, good and bad, to inspire others. Today, Oestreicher is a PTSD peer-to-peer specialist, an artist, author, health advocate, as well as a TEDx speaker.

Like Oestreicher, many others can also brand their lifestyle. Here, Oestreicher gives the how-to–and why:

TNJ.com: Can you actually brand your lifestyle?

“Yes, you can brand anything that has substance to it (content that can be consumed or understood). Branding is simply explaining why someone should be interested in what you are presenting to them,” explains Kyle Golding of The Golding Group, a strategic growth services firm.

TNJ.com: How can you tell if your lifestyle is brand-able?

“You can research others doing the same or similar to what your lifestyle brand would/could be as a potential indicator, but you won’t know 100 percent what it is until you try it,” Golding points out.

TNJ.com: Why should you brand your lifestyle?

“Branding your lifestyle is creating potential influential or economic value from something you are already doing, have access to and are paying for. The benefit of documenting and sharing is completely value added, but only if the lifestyle is completely authentic to you. You must actually live this lifestyle. Sports, arts, travel, business or other topic that you legitimately are engaged in before creating a brand around it. You can try to fake it, but the public will figure you out eventually,” says Golding.

TNJ.com: Three steps on branding your lifestyle

1. Who are you? Who do you want to reach? “Define what your lifestyle is and why an audience would be attracted, who that audience is (and is not),” advises Golding.

2. How will you reach your audience? “Choose your platforms (Twitter, Instagram, website, etc.), your tactics (text, photos, video, etc.), and your ‘brand voice” (serious, sexy, funny, authoritarian, etc.),” offers Golding.

3. Reach out. “Start documenting, sharing and engaging your potential audience,” says Golding.

IABC-OKC Guest Speaker 8/4/16

Stop selling by features or price points. Tell a story, give an experience, create an attitude, embrace a lifestyle. Connect to your audience in deep, powerful ways for true loyalty. Let’s talk about how to make it happen on a regular basis.

Relationship-based content marketing can take your brand well past a logo and cutline to true fan club status. Watch the video for a ton of great information about how to best connect and create relationships with your best customer through your brand story: Simple, True, Consistent.

Kyle Golding

Kyle Golding is a born #BusinessBuilder with more than 30 years of experience building, owning and operating multiple businesses. Golding has positioned, marketed and managed artist, musicians, start-ups, corporations and non-profits to local, national and worldwide success. Golding has won over 30 business marketing awards and honors, including 6 IABC Bronze Quill Awards. Along with The Golding Group, he also owns Share Furniture, is a partner at 1219 Creative Co-Work Space + Art Gallery and has investments in multiple start-ups/venture projects. Golding was featured in the February 2016 issue of Entrepreneur Magazine aboutWhat It Takes To Be A Creative Entrepreneur.”

Join our CEO Kyle Golding for serious marketing + casual conversation + cold brew at Beers And Branding on August 18th at the Tower Theater in OKC. Informal, high-level discussion about branding and audience development with a focus on alternative tactics and digital tools best suited for modern audiences. Professionals informing professionals while enjoying a local beverage from Anthem Brewing Co

Join us for an informative brand and audience building round-table hosted by Kyle Golding in the casual setting of Tower Studio (home of the WAFTI podcast). We’re going to challenge traditional ideas of marketing, providing new and interesting ideas and insights into strategy, tactics and measurement. The audience will very much be part of the conversation. Ask questions, get answers and add your thoughts to the mix.

Seating will be limited (25) to ensure a quality experience and plenty of Anthem beer for all attendees. This free quarterly event will sell out, all attendees must reserve their spot on has Sold Out, but you can get on our Waiting List for possible tickets or cancellations, information about our next event and other insider only communications. Each hour-long event will also be live streamed and recorded, but that won’t get you free beer. Attendees will be treaded to Anthem Brewing and/or Ozarka water as our treat for participating.

Sign up for the #BeersAndBranding e-new here for updates and the latest info. about our next event in November.

This is not “how we’ve always done it” marketing advice. Grab a beer and let’s talk about branding on a whole new level. A project of Naked City OKC.

Once again, two of our favorite projects from the last year have been recognized by our communications industry peers for excellence in communications. These projects include managing the redesign of the Edmond Fine Arts website and the #RococosCrabCakes promotion from the Rococo Northpark 2.5 year anniversary party.
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Both have won awards in the past (AMA Marketini) and have now been recognized by PRSA-OKC for excellence in planning and execution. Special Thanks to our clients  Rococo RestaurantsEdmond Fine Arts and website partners T&S Web Design.
GG 2014 PRSAs

Winning Results Driven Awards (Again)

We’ve said it before, but it’s relevant once again: Winning awards is nice, but…. it’s all about the work you do for your client that counts. Happy clients with growing, sustainable business is the best way to land that next great client or project.

In our first year as The Golding Group, we aggressively entered (and won) a lot of marketing/advertising/design competitions in an effort to demonstrate our professionalism and dedication to excellence. In our second year, we decide to do less awards events, but produced much more high quality, award worth work. This year, we have actively decided to only enter a select few events that are results driven only.

We’re not interested in beauty pageants. It doesn’t matter if the execution is exceptional without the right strategy in place for your position in the market. Pretty is boring! Make sure it actually works.

We are very proud to have received three more marketing awards this past week. The Golding Group took home 2 Awards of Excellence and 1 Award of Merit from the Oklahoma City Chapter of the American Marketing Association (AMAOKC). The Marketini’s as they are called, is based on Insight, Objectives, Strategy, Tactics, Budget/ROI and most importantly (largest part of the score) Results.

Special thanks to our clients and collaborators, they’re the people who allow us to pull of amazing work like this. As always say, Take care of your clients needs, and success will follow.

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