Once again, The Golding Group was all over CES checking out the latest in technology, marketing and design. Rumor has it Felicite Moorman was the most popular person there, but we might be a little biased on that. We’re already looking froward to attending again next year.
That’s right, two years have passed by in an instant. Seems like just yesterday Kyle, Felicite and Sean had lunch together and decide to do something a little bit different, for all the right reasons. We are taking this opportunity to enjoy our success and build for the future as we begin out third year in business together.
We have to say a big Thank You to our clients, supporters and collaborators. Our approach has always been to create positive situations for ourselves, clients, partners and everyone involved.
We have stayed focused on strategy, branding and business development. These are the areas we feel best utilize our combined strengths and are not over-saturated in the market. We also bring a secret weapon to any community support scenarios with the experience and background of our part-time Non-Profit Consultant Cher Golding.
These are just a few of the reasons we will double in revenue year two over year one and are already projecting triple increases for next year. We have a lot of large projects, marketing campaigns and client products that will be hitting the streets almost every month in 2014. We look forward to continuing on our path to success, taking as many of you with us as we can.
“If you fail to plan, you are planning to fail!” – Benjamin Franklin
On April 20th, 2012 the Golding Group received two prestigious awards from the American Marketing Association (AMA). Both trophies were for work done in 2011 for our client the Mental Health Association of Central Oklahoma (MHACO). The first was an Award of Merit for Best Cause Marketing Campaign and the second was an Award of Merit for Best Single Marketing Tactic.
The judging criteria was based on research, strategy, execution and results. The “Here With The Help You’re Looking For” campaign the Golding Group created for MHACO included branding, collateral, trade show, website, social media and public relations. The campaign produced a 524% increase in exposure and a 124% increase in clients seeing the services of MHACO. The same campaign garnered a 99% positive response rate from program participants and was accomplished under budget and on deadline.
One element of the overall campaign that gained the most attention, and the Best Single Marketing Tactic award was the :30 sec. TV commercial The Golding Group concepted and directed, produced by Midwest Media in Oklahoma City. The video takes on the difficult subject of those seeing help for mental health issues while avoiding stigmas and stereotypes. Our research showed potential clients of MHACO were either lost without any idea where to look for help -OR- overwhelmed by too many options without a clear choice. The TV commercial addresses both issues at the same time.
The Golding Group is very proud to receive these great awards. We are equally proud of the work we created for MHACO. This is the first time we have been recognized by the AMA, Taking home two awards from an event with only eight categories makes these wins even more sweet.
Starting a legitimate 501c3 organization is a very involved process. Here are the basic steps. If you need more detailed information, please contact us with any questions you might have about how we can help.
Begin by choosing a name and doing a search to see if the name is already being used. This not a simple Google search, but you need to utilize a professional service. This will help you avoid needing to make changes later.
Once you have a name, go ahead and open a bank account. You will need that information for all the paperwork you will be filing. You can now apply for your Employer Identification Number (EIN).
Essential documents you will need to create include Articles of Incorporation, Organization By-Laws, Policies / Procedures Manual and Organizational Minutes.
Next, file Form 1023 with the IRS within 27 months after the end of the end of the month in which you were legally formed (Filed Certificate of Incorporation).
The next step is to file a 990 EZ tax return (must file on time – no extension because it will delay your Guide Star Recognition and delay Form 1023 filing).
File a 512E tax return with State of Oklahoma (Do NOT check Part III 2) along with a Narrative Description of Activities (Form 1023 Part IV). Information must correspond with provided financial information. Attach documents supporting the details of the narrative:
- Paper copy of your website
- Newspaper articles
- Proof of work accomplished with other Nonprofit organizations
Now you are ready to register as a Charitable Organization with your State. This is a form you file with your Secretary of State and is renewed annually.