Big Data and How To Use It

“Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use information in different ways. 

Ultimately, Big Data is research for understanding your customer and target stakeholders as part of the marketing 2-way conversation. Big Data by itself powerful, but even more so when combined with real-world input and balanced by refining and adapting your processes to market factors. 

Bonus Question: What is your favorite social media platform?

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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.