We have a special guest on today’s podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011.
Jennifer has a specific approach to creating effective copy for websites, blogs and sales funnel collateral. She says “Content tells, Copy sells and Conversion Copy is copy on steroids”. She starts with research, then writing and then testing and validation. Too many people just toss copy on a page a hope for the best.
General copy tells people what you do, but conversion copy has a specific role or goals to accomplish. It’s “selling with a purpose” according to Jennifer. You can find out more about conversion copy services J Bryant Creative at http://jbryantcreative.com or email her at firstname.lastname@example.org or call her directly at (405) 353-COPY.
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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
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