The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications Management. Our discussions include creating protocols not plans, training and empowering your staff to react in case of a crisis. The key is preparation, training and reinforcement. All things you must do before a crisis happens, not as it’s happening. Training should include reviews, table-top exercises and real-life scenario role-playing.
The next most important aspect of crisis communication is never, ever spinning to make your situation better than it really is. Like Pritch says: “Bad news doesn’t age well” and “Go ugly first” to get the bad news out of the way. Never mislead or omit details you know to be true. Have a selected communication professional pre-designated as your spokesperson (with a plan B and plan C) speak in a single voice for clarity. Winning back the public trust will be hard if you are secretive or too optimistic in your communication. Be realistic.
Pritch suggest 3 things to always include in crisis communications.
1. What you know
2. What you do not know
3. What you are doing to find out more
Finally, make sure you crisis communications, which includes risk assessment, written protocol and training program is prepared, administered and audited by an experienced professional. This is too important to leave in the hands of an amateur.
Our special guest this week is Linda Wesley, President of IABC-OKC. She drops by to talk about their upcoming events and membership benefits.
News Flash: The Project 3810 Open House and NW OKC Chamber of Commerce #MarketingMonday lunch-and-learn series kickoff are both next Monday, Feb. 12th. For more information click the links.
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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com⠀
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