Ep9 Digital Marketing Is Really Just Public Relations
Ep9 Digital Marketing Is Really Just Public Relations NeoMarketing
00:00 / 14:48
We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc…. backed by content, influencer, inbound, relationship-based and/or push+pull marketing strategy is essentially PR.
Solidly written core messaging, consistent across all digital and traditional media, that creates a truthful impression of a business, non-profit, event, etc…. currently called digital marketing has traditionally been public relations. The tools, channels and delivery methods have changed but the core ideas are based on PR. Story, relationship and audience without a hard sales pitch – all basis of traditional PR and current digital marketing (when executed well). Social media and public relations are most effective when there is an honest transfer of information without a direct call-to-action. People do not want to be “sold”.
Every week on the NeoMarketing podcast, The Golding Group partnersPritch Pritchard, APRandKyle Goldingbriefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples... Read More