Ep5 Crisis Communication In The Digital Age

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include:

  • 24 Hour News Cycle or 24 Second News Cycle
  • Social Media: Friend or Foe
  • Controlling The Message (or not)
  • Give Answers, But Also GIve Prospective
  • Ethics = Creditability
  • Respond To A Crisis or No Response

Bonus Question: Describe your dream project or perfect client? For Pritch, it’s a prime example of thought leadership. For Kyle, a full scope startup to a realized brand.

Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.