Ep7 Brand Communication In A Crisis Situation NeoMarketing
00:00 / 9:48
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today’s 24-hour news cycle and social media reporting makes preparation and protocol for crisis communications an absolute necessity. The Golding Group partners discuss when and how to manage information flow during a crisis that directly affects your business. We also discuss when to comment or stay out of the public discussion of current news events not directly related to your business.
Our thoughts and prayers go out to everyone currently dealing with and affected by storms, wildfires, mass shootings, terrorist attacks and other disasters. First responders, rescue and relief efforts are always most important but clear, professional communications are also important aspects of managing tragic events.
Bonus Question: Crisis Communication missteps of the week.
Every week on the NeoMarketing podcast, The Golding Group partnersPritch Pritchard, APRandKyle Goldingbriefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples... Read More