Ep8 Insights from the PRSA Icon Conference

The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few of the topics that are changing the role of PR professionals today:

  • Big Data
  • Diversity in PR
  • The Dark Web / Hacking
  • Online Reputation Management
  • Change Management
  • Research Availability
  • Strategic Planning

Also at the PRSA Icon Conference, Pritch was named the 2018-2020 Director for the Southwest District. He will be representing the professional concerns of the area and be part of a strategic plan for PRSA’s future. Congratulations Pritch!

Bonus Question: Do you like traveling, and do you travel “well” or not?

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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.