This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas.
The key is doing a good job sending topics, news releases and story ideas with an actual “News Peg” to it and not everything your client wants “news” for. The relationship should work both ways, with you giving your media contacts tips on newsworthy events and stories that have nothing to do with you or your clients. Just a win for them.
Special Guest: This week, President of PRSA-OKC Kristin Ewing, APR drops by to talk about current and upcoming events at PRSA. http://prsaokc.com/index.php
Bonus Question: What’s the oddest thing you have ever been asked to do for client or boss?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
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