High ethics are essential to any business, non-profit or other organization in the modern information age. Being a professional, we have to hold ourselves to high standards to honest business practices. Your Marketing and Public Relations teams have an additional level of ethical consideration when communicating with the public, stakeholders, employees, etc.
This week, Pritch and Kyle break down the pros/cons of ethics and decision-making. Every communication professional will face situations where someone wants you to break your ethical code. What will you do, how will you correct the situation? Being ahead of this conversation with education, collaboration and professionalism can keep your business out of the (negative) media spotlight.