Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as to how to best deliver the message of “Why”.
Pritch derives an academic corollary with his next question “Does it make sense?” for the audience. This can be obvious or not, but you need to ask the question before moving forward. We dive deep and spend 16 full minutes breaking down theory along with examples in the media today from Dominos Pizza (street paving) and Arby’s with a bonus Burger King beat down as well.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
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Tags: APR, Audience, Audience Development, Branding, business, Communications, Creative Approach, Engagement, Good Business, How-To, Kyle Golding, Marketing, NeoMarketing, Podcast, Pritch Pritchard, Public Relations, Relationship Based, Social Media, Start With Why, Strategy