The Golding Group

Avoiding PR Tone Deafness

Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples… Read More

Business Adaptability

We’re on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes “Adapt or Die”. Business practices… Read More

Helpful Tips For Professional Development

You don’t need to enroll in an MBA program to develop your professional career skill set. On the #NeoMarketing Podcast Ep64, “The Professor” Pritch Pritchard, APR breaks down how to incorporate professional development into your routine to be… Read More

The Value Of Self-Worth In Your Career And Life

We begin a little explicit this week, but it’s for a good reason. So many people need to stop letting BS (from others and in your own head) stop you or even slow you down from setting goals… Read More

Personality, Character or Gaffe? Social Media Tone.

We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well on social media, like humor and sarcasm. A great example is this tweet… Read More

Business Strategy vs. Corporate Culture

New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy for Breakfast/Lunch”. Our CEO Kyle Golding makes the definitive statement: “That’s just stupid!” The Golding Group… Read More

Presentation Tools For Communication Pros

On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. “The Three Minute Drill is a compact,… Read More

2019 Business Trends: Collaboration and Community

In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win… Read More

Crisis Communications: Time And Response

Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When,… Read More

Alternative Business Models

Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings… Read More