Ep5 Crisis Communication In The Digital Age

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include: 24 Hour News Cycle or 24 Second News Cycle Social Media: Friend or… Read More

Ep4 How To Hire, Fire and Collaborate With The Right Clients

How to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working.

Ep3 What Is “NeoMarketing” all about?

The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question “What does the term NeoMarketing mean?” to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created… Read More

Ep2 The Value Of Brand Consistency

On Episode 2, we discuss the value of consistency in brand voice, message and delivery in your marketing execution. We give a few examples of what to do and NOT do in creating efficiency from the street to… Read More

Ep1 Intro to the NeoMarketing Podcast

The Golding Group partners discuss communication integration, modern marketing and what to expect from the NeoMarketing Podcast.