Redefining ROI

That’s right, we’re challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is there a better way to measure your marketing effectiveness? Let’s discuss! Subscribe to… Read More

The Common Mistake Of Starting With Tactics (Before Strategy)

Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or… Read More

Strategy Starts With “Why”

Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through… Read More

Finding Target Stakeholders

Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to… Read More

Adaptive Business Models For Success

The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as… Read More

The Need For Civil Communications

Have you noticed how combative communication has become? We definitely have! As a follow-up to last week’s discussion about the ways to best utilize success, today we discuss how we can make our society a better place with more… Read More

Chasing Success

What is the key to success? We’ll tell you on this episode of the #NeoMarketing Podcast. The topic was inspired by an episode of the #SaturdayMorningHustle podcast our CEO Kyle Golding produces each week. www.saturdaymorninghustle.com What is the definition… Read More

5 Principles Of Ethical Leadership

Pritch has put together an amazing five-part outline for ethical leadership every business owner, manager, decision maker, team member, employee and entrepreneur needs to consider. Listen to the podcast to hear the full details for each of these five categories: 1. Respect… Read More

Artist / Business Collaborations

Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.  1. Artist are… Read More

The Value Of Membership In Professional Organizations

This week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a “Listening Tour” of the US concerning membership in PRSA by young professionals.  Pritch and… Read More