The Golding Group

Learning From Expert Execution

The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing?… Read More

Authentic Communication

Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised sales pitch?… Read More

Innovation In Communication

How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tools on the “backside” of… Read More

What does men’s health have to do with marketing?

It’s #MensHealthMonth #Movember #NoShaveNovember. For Golding Group partner Pritch Pritchard, it’s personal. He had a close call with prostate cancer a few years back, so today we’re putting the word out about getting a check-up as part of… Read More

Diversity In Corporate Culture

The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more work still needs to be done in areas such as age, experience, backgrounds… Read More

Elements Of A Successful Campaign

Everyone asks us “What makes a marketing, advertising, public relations or community campaign successful?”. The Golding Group partners discuss their top tips for ensuring the success of a campaign.  Consistency – You just can’t stop after a few… Read More

Big Data and How To Use It

“Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use information… Read More

Ep10 Two Ways For Business To Be More Profitable

Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit.

Ep9 Digital Marketing Is Really Just Public Relations

We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc……. Read More

Ep8 Insights from the PRSA Icon Conference

The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few… Read More