Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit.
We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc……. Read More
The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few… Read More
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today’s 24-hour news cycle and social media reporting makes preparation and protocol… Read More
How to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working.