The Golding Group

Elements Of A Successful Campaign

Everyone asks us “What makes a marketing, advertising, public relations or community campaign successful?”. The Golding Group partners discuss their top tips for ensuring the success of a campaign.  Consistency – You just can’t stop after a few… Read More

Big Data and How To Use It

“Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use information… Read More

Ep10 Two Ways For Business To Be More Profitable

Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit.

Ep9 Digital Marketing Is Really Just Public Relations

We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc……. Read More

Ep8 Insights from the PRSA Icon Conference

The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few… Read More

Ep7 Brand Communication In A Crisis Situation

Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today’s 24-hour news cycle and social media reporting makes preparation and protocol… Read More

Ep6 Passive Audio and Other Alternative Content Delivery Methods

The rise of audio and short-form video in content marketing.

Ep5 Crisis Communication In The Digital Age

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include: 24 Hour News Cycle or 24 Second News Cycle Social Media: Friend or… Read More

Ep4 How To Hire, Fire and Collaborate With The Right Clients

How to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working.

Ep3 What Is “NeoMarketing” all about?

The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question “What does the term NeoMarketing mean?” to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created… Read More