The Golding Group

Avoiding PR Tone Deafness

Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples… Read More

New Client Announcement: The American Academy of Diplomacy

The Golding Group is proud to announce our new relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by of The American Academy of Diplomacy, in partnership with the Una Chapman Cox Foundation…. Read More

New Client Announcement: Save Your Town

The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns… Read More

The Correlations of Starting With Why

Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as… Read More

Audience First Business Model Structure

“Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then, find… Read More