Artist / Business Collaborations

Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.  1. Artist are… Read More

The Value Of Membership In Professional Organizations

This week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a “Listening Tour” of the US concerning membership in PRSA by young professionals.  Pritch and… Read More

Positioning For Small Business

There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not your audience. Kyle and Pritch break down how to avoid these pitfalls. Positioning… Read More

Conversion Copywriting with J Bryant Creative

We have a special guest on today’s podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011. Jennifer has a… Read More

BONUS EPISODE: Joe Hendrix, CFP / CPA Wealth Management For Entrepreneurs

On this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes new changes in tax law, the difference between C-Corp and S-Corp filings and… Read More

Top 10 Communication Mistakes

Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and… Read More

Startups and Side Hustle Opportunities

There are a plethora of options for entrepreneurs, non-traditional business owners and non-profit organizations can operate without huge upfront cost or commitments. On #NeoMarketing Ep. 35, Kyle and Pritch discuss some of these options including co-working, startup incubators/accelerators, civic… Read More

Philly Tech Week Featuring Felicite Moorman

Felicite Moorman will be a featured speaker on May 2nd, 2018 the 4th Annual Women In Tech Soiree. The Women In Tech Soiree serves the purpose of highlighting the supportive programs of technology, innovation, and education within women and diverse… Read More

Business Book Reading Recommendations

Today we discuss our business advice reading list. Both Pritch and Kyle detail the books they are currently reading and recommending to others. The full list is below, but listen to find out why they like these specific writers… Read More

Taking Emotions Out of Crisis Communications

One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start with the truth. Facts are your best defense against negative opinions.  If you are going… Read More