The Golding Group

Avoiding PR Tone Deafness

Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples… Read More

Non-Profit Spotlight: Shine! Honduras

Earlier this year, we had the opportunity (thanks to T&S Web Design) to work with a very small but very impactful organization helping the kids of Honduras: Shine! Honduras This group of caring volunteers are making a difference… Read More

Improve Your Marketing with Response Tracking

You did your research, created a target market profile and know what makes your product/service better than the competition. Now you have to deliver that message. A consistent message over multiple channels works best, but which should you… Read More