Disrupting The Music Industry

The power of audio started with radio, commercial jingles and the record business. But we don’t listen to, buy, share or promote records the same way we once did. The music industry is prime for disruption by the… Read More

The Power Of Sound In Business Communication

Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we’re going to discuss the power of sound in… Read More

Advocacy As A Business Communications Tool

Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On… Read More

Business Models: Adapt Or Die!

That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up?… Read More

Strategy Starts With “Why”

Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through… Read More

Adaptive Business Models For Success

The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as… Read More

Artist / Business Collaborations

Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.  1. Artist are… Read More

Conversion Copywriting with J Bryant Creative

We have a special guest on today’s podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011. Jennifer has a… Read More

Top 10 Communication Mistakes

Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and… Read More

Startups and Side Hustle Opportunities

There are a plethora of options for entrepreneurs, non-traditional business owners and non-profit organizations can operate without huge upfront cost or commitments. On #NeoMarketing Ep. 35, Kyle and Pritch discuss some of these options including co-working, startup incubators/accelerators, civic… Read More