The Golding Group

Personality, Character or Gaffe? Social Media Tone.

We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well on social media, like humor and sarcasm. A great example is this tweet… Read More

Presentation Tools For Communication Pros

On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. “The Three Minute Drill is a compact,… Read More

Taking Emotions Out of Crisis Communications

One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start with the truth. Facts are your best defense against negative opinions.  If you are going… Read More

Ep5 Crisis Communication In The Digital Age

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include: 24 Hour News Cycle or 24 Second News Cycle Social Media: Friend or… Read More