The Golding Group
Strategic Growth for Business and Non-Profit
The Correlations of Starting With Why
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as… Read More
Posted on October 17, 2018 by goldingroup
Why Start With Why
On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and how not knowing “Why” most often leads to… Read More
Posted on September 19, 2018 by goldingroup
The Power Of Sound In Business Communication
Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we’re going to discuss the power of sound in… Read More
Posted on September 5, 2018 by goldingroup
Advocacy As A Business Communications Tool
Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On… Read More
Posted on August 23, 2018 by goldingroup
Business Communication Definitions
Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and… Read More
Posted on August 20, 2018 by goldingroup
Business Models: Adapt Or Die!
That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up?… Read More
Posted on August 2, 2018 by goldingroup
The Common Mistake Of Starting With Tactics (Before Strategy)
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or… Read More
Posted on July 12, 2018 by goldingroup
Strategy Starts With “Why”
Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through… Read More
Posted on July 5, 2018 by goldingroup
Artist / Business Collaborations
Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next. 1. Artist are… Read More
Posted on May 24, 2018 by goldingroup
The Value Of Membership In Professional Organizations
This week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a “Listening Tour” of the US concerning membership in PRSA by young professionals. Pritch and… Read More
Posted on May 16, 2018 by Kyle Golding
