2019 Business Trends: Collaboration and Community

In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win… Read More

Crisis Communications: Time And Response

Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When,… Read More

Alternative Business Models

Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings… Read More

The Correlations of Starting With Why

Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as… Read More

Disrupting The Music Industry

The power of audio started with radio, commercial jingles and the record business. But we don’t listen to, buy, share or promote records the same way we once did. The music industry is prime for disruption by the… Read More

Why Start With Why

On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and how not knowing “Why” most often leads to… Read More

The Power Of Sound In Business Communication

Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we’re going to discuss the power of sound in… Read More

Advocacy As A Business Communications Tool

Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On… Read More

Business Communication Definitions

Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and… Read More

Perception vs. Reality

Pritch points out the age-old concept “perception is reality” in today’s news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news cycles and peer-to-peer communications we all need to… Read More