Crisis Communications: Time And Response

Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When,… Read More

Crisis Communications For YMCA National Conference

Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon. UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with… Read More

Business Models: Adapt Or Die!

That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up?… Read More

The Common Mistake Of Starting With Tactics (Before Strategy)

Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or… Read More

Finding Target Stakeholders

Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to… Read More

Adaptive Business Models For Success

The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as… Read More

Positioning For Small Business

There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not your audience. Kyle and Pritch break down how to avoid these pitfalls. Positioning… Read More

BONUS EPISODE: Joe Hendrix, CFP / CPA Wealth Management For Entrepreneurs

On this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes new changes in tax law, the difference between C-Corp and S-Corp filings and… Read More

Taking Emotions Out of Crisis Communications

One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start with the truth. Facts are your best defense against negative opinions.  If you are going… Read More

Start-up Financing Options

A new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the #NeoMarketing podcast, The Golding Group Partners discuss many of the popular financing and… Read More