The Golding Group

Personality, Character or Gaffe? Social Media Tone.

We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well on social media, like humor and sarcasm. A great example is this tweet… Read More

Presentation Tools For Communication Pros

On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. “The Three Minute Drill is a compact,… Read More

Crisis Communications: Time And Response

Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When,… Read More

The Power Of Sound In Business Communication

Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we’re going to discuss the power of sound in… Read More

Marketing, Advertising, Public Relations and Sales Communication

This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. The pair discuss in what order you start (spoiler: it’s marketing) and how… Read More

Media Relationships

This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and… Read More

Pritch Pritchard, APR Named PRSA Southwest District Director

PRSA Announces 2018 Board of Directors. The Public Relations Society of America (PRSA), the nation’s largest professional organization serving the communications community, announced its officer and director nominees for its 2018 board of directors. Congratulations to our own Pritch… Read More