Creating An Effective Social Media Campaign

Creating a Social Media (SM) campaign has the same basic structure of a traditional campaign: identify your best, most likely to engage audience then craft the message and choose the channel accordingly. Identify the objective, set a time… Read More

3 Signs Your Business Could Benefit From An Email Newsletter

Our CEO Kyle Golding is quoted (twice!) is this informative post on the Insureon Small Business Blog. Read his full advice for using an e-newsletter to build audience below and then read the full blog post here. Query:… Read More

How to Brand Your Lifestyle on the Network Journal Blog

Golding Group CEO Kyle Golding interviewed by Ann Brown for The Network Journal. December 1st, 2016 Your lifestyle is your unique experience. And that experience is brandable. That’s what Amy Oestreicher found out. She has used her life… Read More

#BeersAndBranding OKC 4thQtr2016 Live Stream Video

The #BeersAndBranding OKC 4th Quarter 2016 live stream video featuring Kyle Golding is on YouTube. Beers And Branding is serious marketing + casual conversation + cold brew

Don’t Sell. Build Audience. – Kyle Golding, CEO of The Golding Group

IABC-OKC Guest Speaker 8/4/16 Stop selling by features or price points. Tell a story, give an experience, create an attitude, embrace a lifestyle. Connect to your audience in deep, powerful ways for true loyalty. Let’s talk about how… Read More

Beers And Branding OKC Forum – August 18th

Join our CEO Kyle Golding for serious marketing + casual conversation + cold brew at Beers And Branding on August 18th at the Tower Theater in OKC. Informal, high-level discussion about branding and audience development with a focus… Read More

Introducing the “What You Can Learn From…..” Blog Series

A year or so ago, I did an Ignite OKC presentation “Everything I Know About Starting A Business I Learned From Riding A Motorcycle” with 10 comparisons between being the boss and riding a hog (Harley for those… Read More

Golding Group Social Media Shares For 10/1 – 10/11

8 Best Industries For Starting A Business: buff.ly/1cCcl5u @GoldingGroup New Client Announcement: Production Essentials | buff.ly/19jadwk Today’s best search term to take someone to thegoldinggroup.com “Golding Group strategic think tank” – and yes, that’s us. @EdmondFineArts FAI Students…. It is… Read More

Golding Group Social Media Shares For 8/26 – 8/30

THIS is why we work and live here – Oklahoma Now: buff.ly/15qKCvS via @YouTube Golding Group New Client Announcement: @EpicEventsok wp.me/p223wN-lX via thegoldinggroup.com/latest-blog-po… OKC Don’t forget! Our beloved @TheFoodDood is signing his new book A Culinary History of… Read More

IABC-OKC Panel Discussion: The ROI of Winning Awards

I was asked by the Oklahoma City chapter of IABC (International Business Communications Professionals) to participate in a panel discussion about the ROI of entering (and winning) awards program such as the Bronze Quill. Joining me on the… Read More