The Common Mistake Of Starting With Tactics (Before Strategy)

Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or… Read More

Finding Target Stakeholders

Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to… Read More

Artist / Business Collaborations

Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.  1. Artist are… Read More

Top 10 Communication Mistakes

Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and… Read More

Media Relationships

This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and… Read More

Learning From Expert Execution

The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing?… Read More

Innovation In Communication

How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tools on the “backside” of… Read More

Ep7 Brand Communication In A Crisis Situation

Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today’s 24-hour news cycle and social media reporting makes preparation and protocol… Read More

Ep6 Passive Audio and Other Alternative Content Delivery Methods

The rise of audio and short-form video in content marketing.

The Unfrustrated Entrepreneur Podcast #30: Kyle Golding

Entrepreneurs crave growth to help them push through the doubts and frustrations which plague them. Kyle Golding of The Golding Group had these same issues, and that’s why he turned everything inside out to build his businesses. We… Read More