The Golding Group

Personality, Character or Gaffe? Social Media Tone.

We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well on social media, like humor and sarcasm. A great example is this tweet… Read More

DD Audio 2018 “Speaker” Series – Session Two

The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner of Jerky.com plus a bonus StartUpOKC Happy Hour. . DD Audio is much more than just… Read More

2019 Business Trends: Collaboration and Community

In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win… Read More

New Client Announcement: DD Audio

The Golding Group is proud to announce our partnership with DD Audio, the manufacturer of the finest audio products including car speakers, subwoofers, amplifiers, marine speakers, headphones and earbuds since 1986. DD Audio hand builds the best subwoofers… Read More

The Common Mistake Of Starting With Tactics (Before Strategy)

Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or… Read More

Finding Target Stakeholders

Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to… Read More

Artist / Business Collaborations

Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.  1. Artist are… Read More

Top 10 Communication Mistakes

Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and… Read More

Media Relationships

This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and… Read More

Learning From Expert Execution

The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing?… Read More