Audience First Business Model Structure

“Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then, find… Read More

Ep8 Insights from the PRSA Icon Conference

The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more effective public relations. Here are just a few… Read More

Pritch Pritchard, APR Named PRSA Southwest District Director

PRSA Announces 2018 Board of Directors. The Public Relations Society of America (PRSA), the nation’s largest professional organization serving the communications community, announced its officer and director nominees for its 2018 board of directors. Congratulations to our own Pritch… Read More

Bob “Pritch” Pritchard joins The Golding Group as Partner

The Golding Group announced today the addition of Bob “Pritch” Pritchard, APR, Fellow PRSA, as Partner and Chief Strategic Counsel. Pritchard brings more than 40 years experience in public relations and will provide “big picture” communications thinking and… Read More