The Golding Group

Personality, Character or Gaffe? Social Media Tone.

We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well on social media, like humor and sarcasm. A great example is this tweet… Read More

Presentation Tools For Communication Pros

On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. “The Three Minute Drill is a compact,… Read More

2019 Business Trends: Collaboration and Community

In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win… Read More

Crisis Communications: Time And Response

Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When,… Read More

The Correlations of Starting With Why

Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as… Read More

Crisis Communications For YMCA National Conference

Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon. UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with… Read More

Why Start With Why

On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and how not knowing “Why” most often leads to… Read More

The Power Of Sound In Business Communication

Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we’re going to discuss the power of sound in… Read More

Felicite Moorman Featured In Inc. 5000 Special Issue

6 Reasons These Entrepreneurs Crush It While Others Merely Succeed. Confidence, risk-taking, delegation: America’s most remarkable entrepreneurs have a few key traits in common….. Knowledge.  Felicite Moorman was intellectually precocious. At 16, she was calculating FICA taxes for the… Read More

Business Communication Definitions

Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and… Read More