The Golding Group

Advocacy As A Business Communications Tool

Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On… Read More

Using PR in Community Relationships

The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthropy, public events and employee giving programs… Read More

Beers And Branding Events 2017 (next live event 11/9/17 at Anthem Brewing)

Beers And Branding Full Hour @ Anthem Brewing 8/10/17 Networking Happy Hour 5:30pm Roundtable Q/A Discussion with expert panel 6:00 –7:00pm We’re back in the Anthem Brewing Company tap room. Your Beers And Branding ticket will get you a delicious Anthem… Read More

In COLOR Film Festival & Teen R.E.A.C.H.

Inclusion in Art presents the In COLOR Film Festival on Saturday 10/24/15 at Paramount OKC on Film Row. In COLOR celebrates the contributions of works by filmmakers of color and films that celebrate multiculturalism. Details about times, films… Read More

Official Non-Profit Partner: [Inclusion In Art]

Continuing our commitment to collaborations, community and creative solutions, The Golding Group is proud to be partnering with [Inclusion In Art] for another year. Two years ago (about the time we were launching The Golding Group) OKC arts… Read More

#OKCJingleMingle Was A Huge Success

Wow, what a great time we all had last week at the OKC Jingle Mingle. With the help of Ad Club, AMA-OKC, PRSA-OKC, IABC-OKC, AWC-OKC and OKC Social the party raised over $5,000 for the Dream Fund and… Read More

Cher Golding’s Top 5 Tips for Nonprofits in 2012

1.  Properly Thank Donors Unfortunately I’ve seen some real mistakes regarding this tip. Fundraising isn’t easy, just ask the leaders of the over 12,000 nonprofits in Oklahoma. Time and resources are often the largest challenges nonprofits face. But… Read More

Updated: The Perfect Pitch

This updated repost is part of my presentation this week at the Oklahoma Arts Conference. Enjoy! “How do you secure sponsorship for smaller, non-signature events?”. The biggest hurdle seemed to be businesses approaching these request “only as a… Read More

Community Engagement – Good For Business

Lending a helping hand is something that comes easy to most people. It feels great to do a good deed. But for a business, sometimes the benefits are not so obvious. Just like any other type of marketing… Read More

Twitter, Community and Creative Collaborations: #Dans100k

Unless you don’t follow social media (at all) you probably heard about all the “twitter noise” created last week when Oklahoma social media superstar Dan Gordon of Samuel Gordon Jewelers reached the mind boggling 100,000 tweets mark. Dan partnered with The… Read More