The Golding Group

Starting A Business Is Hard!

It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business finds success is a well-developed strategy based on… Read More

Business Strategy vs. Corporate Culture

New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy for Breakfast/Lunch”. Our CEO Kyle Golding makes the definitive statement: “That’s just stupid!” The Golding Group… Read More

Alternative Business Models

Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings… Read More

The Correlations of Starting With Why

Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as… Read More

Advocacy As A Business Communications Tool

Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On… Read More

Business Communication Definitions

Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and… Read More

Business Models: Adapt Or Die!

That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up?… Read More

Ending Professional Procrastination

It’s easy to fall into the Summertime procrastination trap, but we’re here to help you avoid the pitfalls of putting off what needs to be done. Kyle will share the motivation tips that helped him while working at… Read More

The Common Mistake Of Starting With Tactics (Before Strategy)

Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or… Read More

Strategy Starts With “Why”

Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through… Read More