The Golding Group is an award-winning think tank of strategic planning, business process management, integrated marketing and public relations experts. We develop strategy, determine the most effective action plans, then execute. We create marketing that can be measured, adjusted and then repeated by incorporating data trends, best practices and audience feedback in a two-way conversation. More than just tactics and ideas, The Golding Group offers full-service marketing, business development and communication expertise, execution and measurement. We identify opportunities to attract the right audience and convert attention into conversations. Read more….
January 5, 2022
New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year.Listen →
December 15, 2021
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.Listen →
December 1, 2021
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples.Listen →