The Golding Group is an award-winning think tank of strategic planning, business process management, integrated marketing and public relations experts. We develop strategy, determine the most effective action plans, then execute. We create marketing that can be measured, adjusted and then repeated by incorporating data trends, best practices and audience feedback in a two-way conversation. More than just tactics and ideas, The Golding Group offers full-service marketing, business development and communication expertise, execution and measurement. We identify opportunities to attract the right audience and convert attention into conversations. Read more….

Business Process Management

Business Process Management (BPM) is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity.

Strategic Planning

Just like a carpenter needs a hammer or accountants need calculators, a well thought-out strategy is a business essential. It’s not enough to write out a “wish-list” of things you hope to accomplish. You need to create a working document based on market factors and economic viability.

Marketing

You can’t take a message to the world until you know what that message should be. The Golding Group has tremendous experience creating successful, award-winning and highly effective marketing campaigns for non-profits. We can plan your marketing to increase impact and promote growth.

Project Management

Have you ever heard this in a staff meeting: “We need to do that, we just don’t have the time or we don’t have the right person for that project” and realized you need additional help? The Golding Group knows how to manage time, talent and resources to complete your projects on time and on budget.

Crisis Communication Protocols

Crisis communications protocols (not static plans) aid quick responses + clear thinking in pressure situations to mitigate (or reduce) potential public relations damage. Contact us to begin developing your Crisis Communications protocols. Let us work for you to manage the current public health crisis.

Public Relations

There are many ways your business can communicate with your target market, with other business leaders or the community as a whole. PR is more than just sending a press release to the local newspaper when your business has a new product or hires a new employee.

The Golding Group #NeoMarketing Podcast Series

#NeoMarketing Podcast
#NeoMarketing Podcast
The Role Of Business In Society
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#NeoMarketing Podcast Series

#NeoMarketing Podcast Series

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

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Two Biggest Business Mistakes And How To Fix Them

Two Biggest Business Mistakes And How To Fix Them

A truly successful business isn't just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

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Corporate Social Responsibility

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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A Few Of Our Clients

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