Strategic Growth Partners

The Golding Group is an award-winning think tank of strategic planning, business process management, integrated marketing and public relations experts. We develop strategy, determine the most effective action plans, then execute. We create marketing that can be measured, adjusted and then repeated by incorporating data trends, best practices and audience feedback in a two-way conversation. More than just tactics and ideas, The Golding Group offers full-service marketing, business development and communication expertise, execution and measurement. We identify opportunities to attract the right audience and convert attention into conversations. Read more….

Business Process Management

Business Process Management (BPM) is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity.

Strategic Planning

Just like a carpenter needs a hammer or accountants need calculators, a well thought-out strategy is a business essential. It’s not enough to write out a “wish-list” of things you hope to accomplish. You need to create a working document based on market factors and economic viability.

Marketing

You can’t take a message to the world until you know what that message should be. The Golding Group has tremendous experience creating successful, award-winning and highly effective marketing campaigns for non-profits. We can plan your marketing to increase impact and promote growth.

Project Management

Have you ever heard this in a staff meeting: “We need to do that, we just don’t have the time or we don’t have the right person for that project” and realized you need additional help? The Golding Group knows how to manage time, talent and resources to complete your projects on time and on budget.

Crisis Communication Protocols

Crisis communications protocols (not static plans) aid quick responses + clear thinking in pressure situations to mitigate (or reduce) potential public relations damage. Contact us to begin developing your Crisis Communications protocols. Let us work for you to manage the current public health crisis.

Public Relations

There are many ways your business can communicate with your target market, with other business leaders or the community as a whole. PR is more than just sending a press release to the local newspaper when your business has a new product or hires a new employee.

The Golding Group #NeoMarketing Podcast Series

#NeoMarketing Podcast
#NeoMarketing Podcast
2022 Business Trend Predictions
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2022 Business Trend Predictions

2022 Business Trend Predictions

New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year.

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Five Keys To Starting Any Business

Five Keys To Starting Any Business

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.

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Profile In PR Failure (A Series of Teachable Moments)

Profile In PR Failure (A Series of Teachable Moments)

On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples.

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Just A Few Of Our Clients

The Latest Golding Group News