The Golding Group is an award-winning think tank of strategic planning, business process management, integrated marketing and public relations experts. We develop strategy, determine the most effective action plans, then execute. We create marketing that can be measured, adjusted and then repeated by incorporating data trends, best practices and audience feedback in a two-way conversation. More than just tactics and ideas, The Golding Group offers full-service marketing, business development and communication expertise, execution and measurement. We identify opportunities to attract the right audience and convert attention into conversations. Read more….
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.Listen →
A truly successful business isn't just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.Listen →
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.Listen →