The Golding Group is an award-winning think tank of strategic planning, business process management, integrated marketing and public relations consultants. We work with your leadership team to develop strategy, determine the most effective action plans, then execute and measure.
We create processes, systems and protocols that can be measured, adjusted and then repeated by incorporating data analysis, market trends and audience feedback in a two-way conversation. Then, we use that information to improve organizations from the inside out.
More than just tactics and ideas, The Golding Group offers full-service marketing, business development, communication expertise, execution and measurement. We identify opportunities to attract the right audience and convert attention into conversations that ultimately lead to conversion.
Our focus is on growing organizations from the inside out. We provide expertise in all phases of operation, specific to each client’s needs. Our creative, top-to-bottom approach is what makes working with The Golding Group a completely different experience. We start with research, setting the right goals, defining the audience and evaluating market factors to develop the most effective and efficient strategy, budget and tactics. Then, creative execution follows the strategic plan to deliver the most impact, adjusting as audiences provide feedback.
A strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes. More information…
Rapid strategy and execution adaptation is exactly what many businesses need right now. This includes problem-solving abilities, creative solutions skills and expertise in business process management (BPM). That’s precisely what we do! More information…
The best strategy for a small business dealing with natural disasters and other emergencies is over-preparation, redundancy and communication. Extensive protocols, created well before the stress of an emergency situation, will prove invaluable to a small business displaced by crime, fire, flood or other natural disasters. Waiting until an event occurs (or is just about to) is way too late. More information…
One of the hardest decisions a business owner can make is what customers to NOT do business with. There are a variety of reasons why you should/should not compete in any particular market segment. How much competition is there (blue ocean vs. red ocean), how much profit can be made, what is the cost of entering the market, etc… Let The Golding Group take the guesswork out of market identification. More information…
Reduce the risk of your business failing by doing your homework. Deep market research, complete trend analysis and a very honest assessment of your market position (strengths and weakness vs. your competition) all go a long way towards creating a marketing strategy, tactics and measurements that work efficiently and effectively. This doesn’t eliminate risk but reduces it and gives you more control over the outcome. More information…
Business competition is an Us vs. Them situation. The way to find your spot in the market, set yourself apart from your competitors (direct and indirect) and achieve profitability is Positioning. The Golding Group can find the best position for your business vs. the competition. More information…
There are many ways your business can communicate with your target market, with other business leaders or the community as a whole. One the best tools for doing just that is professional public relations (PR). Modern PR is more than just sending a press release to the local newspaper when your business has a new product or hires a new employee. Solid PR involves a well planned and timed campaign of influence. More information…
Just like a carpenter needs a hammer or accountants need calculators, a well-thought-out strategy is a business essential. It’s not enough to write a “wish list” of things you hope to accomplish. You need to create a working document based on market factors and economic viability. As Benjamin Franklin said: “If you fail to plan, you are planning to fail”. More information…
The Golding Group takes an all-inclusive, fact-based approach to brand and audience development. We focus on creativity, adaptability and listening to the wants/needs of your target consumers. We help you make decisions that lead to long-term, sustainable growth. We identify and connect you with your best target audience.
The Golding Group creates business growth opportunities by forming strategic, full-service partnerships with our clients. We identify what you should be doing, how to do it most efficiently and how to attract the best audience. This creates sustainable, repeatable profitability.