Art Direction

Sometimes a confusing concept, Art Direction is the process of creating mood, feel and overall impression within visual messaging. Great Art Direction can leave a lasting impression on the viewer while keeping consistency in all aspects of visual marketing.

Behind-the-scenes of Red Tie Night promo video shoot. RTN is one of Oklahoma’s most anticipated evenings of each year, the single largest evening fundraiser in Oklahoma. Dazzling decorations, amazing auction items, great music, well-known personalities! Come see what all the talk is about at Oklahoma’s premier evening fundraising event.

Fun at Rococo Restaurant.

Watch the commercial below we did for the Mental Health Association of Central Oklahoma. Our goal was to convey the idea of overwhelm and isolation all at the same time.

Production by our friends at Midwest Media.

Contact The Golding Group to learn more about how Art Direction can increase the impact of your advertising.

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