Business competition is an Us vs. Them situation. The way to find your spot in the market, set yourself apart from your competitors (direct and indirect) and achieve profitability is Positioning. The Golding Group can find the best position for your business vs. the competition.
By analyzing your company/products/services and those also in the market, we can develop an advertising plan that emphasizes you strengths to your opponents weaknesses and avoids advantages your competitors might have. By putting your best face forward, avoiding the competitions strong suit and clearly defining who you are (and are not) you can best achieve your growth potential.
Contact us to learn more about how positioning can create growth while avoiding pitfalls. We have a variety of podcast episodes addressing Positioning theory and execution.