Just like insurance, you hope to never need your Crisis Management protocols. But if something goes wrong without a plan in place, the situation can get out of hand very fast.
The best way to handle bad press is to avoid bad press.
Crisis communications protocols (not static plans) aid quick responses and clear thinking in pressure situations to mitigate (or reduce) potential public relations damage. The focus is on presenting the situation with a clear and concise message from a singular authority figure as transparently as possible. Advanced planning, training and decision making take emotional responses out and keep the process fact based and common sense.
A good Crisis Communications protocol outlines:
• Identifying potential crisis and responses
• Materials that need to be produced before a crisis
• Managing the process (board and staff)
• Creating a crisis team
• Speaking to your most important audiences first
• Who should speak and who shouldn’t comment
• Spokesperson training
• Resetting each year with -or- without major changes
A well conceived Crisis Management protocol and training is a lot of difficult work and can be emotionally draining as well. Let The Golding Group put our experience to work for you, because you don’t want to take this task on alone. Contact us to begin developing your crisis communications protocols.