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In September, our PR experts Pritch Pritchard, APR and Kyle Golding presented “Handling Crisis: The Power of Protocol” to the YMCA National CMO conference. The 90-minute talk explained the advantages of Crisis Communication Protocols vs. a traditional written plan. Here’s the Slide Deck: http://bit.ly/YMCAPreso
An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.
The presentation involves:
- Basic Definition of a Crisis
- Key Components
- Definition
- Differentiating
- Defining the Environment
- Planned vs.Unplanned
- Stages of a Crisis
- Basic Truths
- Timing is Everything
- Precursors for Success
- Crisis Basics
- Specific Guidelines
- Misconceptions Associated with Crisis Communications
- Navigating a Crisis Quick and Efficient
- Definition of Protocol
- Protocol v. Plan
- What Constitutes A Good Protocol?
- Elements of a Protocol
- Ancillary Elements
Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!
