“It is one of my greatest professional honors to announce that I will be the Chairman of Oklahoma Venture Forum (OVF) for 2019-2020 starting August 1, 2019.“
Kyle Golding CEO and Chief Strategic Idealist The Golding Group
Monthly OVF meetings are a great way to meet and learn from each other all while fostering a better business future for Oklahoma. This is the best hour per month anyone can spend in pursuit of opportunity and connection with like-minded professionals.
“The monthly OVF Power Lunch is a combination of peer-to-peer conversation, Pitch Presentations of viable business scenarios (not just potential) and Success Story presentations full of real-world specifics that inform and engage all attending” says Che’ Loessberg, Executive Director of Oklahoma Venture. “I am excited about the line-up of subjects this session, and we are getting ready to start in September.”
If you’re serious about running a successful business in Oklahoma, you should become a member with the Oklahoma Venture Forum at www.ovf.org/Join-OVF.
“I have worked with a lot of family businesses, some of them producing millions of dollars a year in revenue and supporting many family members as well as employing a good number of people in the community,” says Kyle Golding, CEO and Chief Strategic Idealist for The Golding Group, a strategy, business process and communication integration think tank, so he knows through helping others that not having a plan could lead to failure.
“I come from a farming family, so I also know firsthand what happens when the head of a family business is no longer part of that business,” he said. “Without a plan in place, the business has a huge potential to suffer or fail.” That failure can cost a lot of people their jobs and affect the community as well. But a well-developed succession plan can create a much higher likelihood of the business continuing on successfully.
A succession plan helps transition a business to others for when the business owner is ready to leave the business – retirement, disability or an unexpected event such as serious illness or death. Whatever the reason, every business owner should have a plan in place to not only help transition the business but also help take full advantage of the value of the business. While vital, Golding said succession planning doesn’t have to be complicated.
“The process of adding succession planning, within a family or not, is not a complicated process for an operating business with a business plan, standard operating procedures and a defined structure in place,” he said. “In this scenario, succession planning is an extension of the current structure. For a small business or startup, there would be more work building the succession planning into the other necessary strategic planning.
“Just like your insurance policy, succession planning and crisis management protocols are essential (items) you need to have in place but hope you never need to use”.
Read the rest: https://store.journalrecord.com/index.php/2019-oklahoma-how-to-guide-for-small-business.html
The Golding Group is proud to announce our new relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by of The American Academy of Diplomacy, in partnership with the Una Chapman Cox Foundation. Our role is to expand the understanding of diplomacy, including its importance and its reality, to non-traditional American audiences via these podcasts. We will also be working to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.
The American Academy of Diplomacy (AAD) is an independent, non-profit association of former senior US ambassadors and high-level government officials whose mission is to strengthen American diplomacy. AAD represents a unique wealth of talent and experience in the practice of American foreign policy, with over 250 members. https://www.academyofdiplomacy.org/
The American Diplomat podcast provides informative entertainment to the listening public from our nations’ diplomatic practitioners. The conversations with this elite cadre of career diplomats seek to give the listener a better understanding of the very human dimensions of those serving on the front lines of war, crises and conflict around the world. https://www.amdipstories.org/
The General and the Ambassador: A Conversation podcast is a series of unique conversations between U.S. Generals and U.S. Ambassadors on their strategic and operational teamwork to defend and advance U.S. global interests. Led by Ambassador (ret) Deborah McCarthy, the interviews with senior leaders explores the responsibilities, missions and results of their joint efforts in key combat theaters and during humanitarian crises. The series includes Iraq, Afghanistan, Africa, Europe, Russia, Haiti, Latin America and much more. https://www.generalambassadorpodcast.org/
DD Audio proves to be much more than just car stereo speakers with a series of live events for the Oklahoma City business community, the DD Audio #SpeakerSeries. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary business tactics and innovative approaches to starting or running a small business, personal brand or passion project.
The first session of the 2019 DD Audio #SpeakerSeries events will feature Allison Candelaria, Owner of Soul Yoga. Candelaria will be interviewed by Kyle Golding, CEO of The Golding Group. The two will discuss how a passion for healthy lifestyle through yoga translates into a profitable studio, teacher training and mentorship programs.
Allison Candelaria is an internationally known yoga teacher and the owner of Soul Yoga. She is a contributing writer and expert for Yoga Journal, has been featured in Shape Magazine, Mantra Magazine and her studio has been voted best in the city multiple times. With over a decade of experience, Allison’s vinyasa flow classes are anatomically informed and uniquely incorporate myofascial release techniques to balance the mind, body and breath. In addition to her regularly scheduled classes, she teaches specialized workshops throughout the country, tailors private sessions to the needs of her clients and works closely with professional athletes incorporating yoga as cross training. Allison has lead multiple 200hr teacher trainings around the world in addition to contributing as a lead teacher with the Yoga Medicine brand founded by Tiffany Cruikshank.
Golding is an award-winning creative professional with 30+ years of business experience. He is the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and the #SaturdayMorningHustle podcast and social media video series.
Join us for a casual but informative conversation about inspired ideas and practical execution from Candelaria and Golding along with Q/A with the audience. We will also have door prize drawings, including chances to win DD Audio studio grade over-ear headphones, 1 month of unlimited Soul Yoga classes and a 3 month co-working membership at Project 3810. There will be plenty of time for networking before the #SpeakerSeries program with Q/A afterwards. Everyone will also have the opportunity to tour the Project 3810 facility and meet some of the people involved in the office, warehouse and co-working space for entrepreneurs, start-ups and small businesses.
DD Audio #SpeakerSeries Thursday, May 2nd, 2019 5:30 – 6:00pm Networking Happy Hour 6:00 – 7:00pm Q/A with Allison Candelaria, Owner of Soul Yoga hosted by Kyle Golding, CEO of The Golding Group Food, drinks and door prizes like DD Audio Headphones, 1 month of unlimited Soul Yoga classes and 3 months of free co-working at Project 3810Project 3810 3810 N. Tulsa Ave. Oklahoma City, OK 73112 405-437-4944 Free to attend with RSVP via EventBright: http://bit.ly/DDAudioSpeakerSeries3
The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner ofJerky.complus a bonus StartUpOKC Happy Hour.
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DD Audio is much more than just car stereo speakers. Introducing a new live event for the creative community, the DD Audio 2018 “Speaker” Series. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project.
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Our second DD Audio Speaker Series event featured e-commerce expert Doug Iske, Owner of Jerky.com the internet’s leading site for premium jerky and meat snacks since 1998. Iske was interviewed by Kyle Golding, CEO of The Golding Group.
Iske is an entrepreneur and highly skilled Internet marketer, selling jerky online for several years with great success. He has now turned his e-commerce business into two brick-and-mortar stores in Midtown and Chisholm Creek. A native of Nebraska, Iske startedJerky.comin Wichita Falls, Texas but moved the company to Oklahoma City in 2010.
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Golding is an award-winning creative professional with 30+ years of business experience. He is known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and his #SaturdayMorningHustle podcast and social media video series.
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Before the Speaker Series interview, StartUpOKC hosted a casual Happy Hour of food and free craft beer provided by Deep Fork Technology. StartUpOKC is where Oklahoma City comes to build skills, meet incredible people and launch successful startups.
Our CEO Kyle Golding was asked to present Focused Communication for Arts Organizations presented in the KOSU Studios in the Hart Building on Film Row as part of the 2018 Oklahoma Arts Conference in Oklahoma City. Here’s the description (outline below):The full presentation now available on YouTube.Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing messaging needs to be focused, tailored, and specific to each audience and each action you’re attempting to create in order to best support and sustain your arts organization. Even though art is for everyone, you must be selective in your communication in order to be efficient. “Everyone” is not a target audience. Marketing that attempts to appeal to all doesn’t work. So, how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication? Let’s talk about it. Artist, arts advocate, and professional marketing expert Kyle Golding will demonstrate the different ways for arts marketing to be focused on the best outcomes. Golding will present strategy, tactics, and measurements for highly effective communication to different stakeholders and supporters with the highest impact and with sustainable results.
You Are Not Trying Hard Enough (Sorry, Not Sorry)
Audience Development
Audience Segmentation
Customization of Marketing
% increase in effectiveness per level of customization
Names are easy, what do you really know about them
You are not Benjamin Franklin
CRM/Data Mining for budget effectiveness
Time
Money
Effort
Attention
Systematic Communications
NOT “that’s how we’ve always done it”RED FLAG!
Long-Term Development
People do not what to be Sold, even when they are trying to Buy (support)
What works with you?
Retain and Attract at the same time
Solid Base
Age out
Attrition
Other use of the $
Future Base
Slower
Less $, more time and attention
Will need them eventually
Best time to plant a tree
2 Way Conversation
Speak
Listen
Talk amongst yourselves
What Are The Reasons We Communicate?
Attention
Motivation
Conversion
Champion
Don’t Be A Cannibal
Specific communication allows for more
Adaptation / Customization
Messaging
Delivery Channels
Timing
No Cannibalization
Effectiveness
Better messages based on audience segments not “everyone”
Stronger relationships with each segment
Track and measure each segment, strategy, tactic, channel, timing, etc….
Allow everyone to think it’s “their idea” or “most important”
Art Is For Everyone. Communication Is Focused
Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons: Event attendance / Fundraising / Advocacy / Brand Message
Event attendance
Buying tickets
Free events
Sponsors
Media
Fundraising Approach
Individual
Volunteers
Artist
Low $
Mid $
High $
Corporate
Advocacy
Stakeholders
Influencers
Brand Message
Basic Idea of your org.
Consistency is king
Can’t be bad (as long as it’s consistent)
Effective Marketing Messaging Needs To Be:
Focused
Tailored
Specific
In all three cases
To Each Audience
Segment
Demographic
Tactic or Channel
To Every Action you’re attempting to create (Call To Action)
Make available to happen
This is your problem, not theirs
Make easy
Complete the transaction (technical)
Legal (receipts)
Data generated
Say Thank you dammit!
A/B Tested
Control groups for all messaging campaigns
Measure
Find insights
Use them
Unless you have an unlimited budget, this will the best way support and sustain your arts organization. Even though art is for everyone, you must be more selective in your communication in order to be efficient. Use technology to your advantage by stealing ideas from big brands.
“Everyone” is not a target audience
Marketing that attempts to appeal to all appeals to none
Start with the basics
Most Likely First
Common Sense
Geography and other barriers
Preferred (gasp!) audience
So how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication?
Core first
Most likely
Start 1 degree left
Start 1 degree right
Brand Pull
Champions
Quality
Bonus: PULL Marketing
What’s The Point?
Welcome to 2018!
Efficient and Effective Never Go Out of Style
This is what the audience expects – This is real life
The world is more, more, more but attention is less
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.
Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon.UPDATE:Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with no way to make it to Minneapolis for the YMCA Marketing Conference on time. We apologize to the great people at YMCA and hope to find a way to offer our services at a different time.
Felicite Moorman will be a featured speaker on May 2nd, 2018 the 4th Annual Women In Tech Soiree. The Women In Tech Soiree serves the purpose of highlighting the supportive programs of technology, innovation, and education within women and diverse groups in Philadelphia. This event brings together some of the most talented, savvy, and passionate women in the city for an evening of knowledge sharing while mixing and mingling over celebratory cocktails.This year, the event will feature a panel of rock star women within the regional tech community, moderated byTiffanie StanardofStimulus. The inspiration from the speakers is designed to promote connection, collaboration, and success.
“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.
A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies.11:30 AM – 1 PMMonday, February 12Monday, March 12Monday, April 9
at Project 3810, 3810 N. TulsaProject 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-working office space. Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor.and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer.In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales.In this short, interactive class, you will have “homework”. Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.
