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Business, Community, Entrepreneur, Projects & Collaboration, The Latest News

It is one of my greatest professional honors to announce that I will be the Chairman of Oklahoma Venture Forum (OVF) for 2019-2020 starting August 1, 2019.

Kyle Golding
CEO and Chief Strategic Idealist
The Golding Group

Monthly OVF meetings are a great way to meet and learn from each other all while fostering a better business future for Oklahoma. This is the best hour per month anyone can spend in pursuit of opportunity and connection with like-minded professionals.

“The monthly OVF Power Lunch is a combination of peer-to-peer conversation, Pitch Presentations of viable business scenarios (not just potential) and Success Story presentations full of real-world specifics that inform and engage all attending” says Che’ Loessberg, Executive Director of Oklahoma Venture. “I am excited about the line-up of subjects this session, and we are getting ready to start in September.”

If you’re serious about running a successful business in Oklahoma, you should become a member with the Oklahoma Venture Forum at www.ovf.org/Join-OVF.

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Advice, Business, Community, Entrepreneur, Live Event, Marketing, Productivity, Projects & Collaboration, The Latest News, Work

“I have worked with a lot of family businesses, some of them producing millions of dollars a year in revenue and supporting many family members as well as employing a good number of people in the community,” says Kyle Golding, CEO and Chief Strategic Idealist for The Golding Group, a strategy, business process and communication integration think tank, so he knows through helping others that not having a plan could lead to failure.

“I come from a farming family, so I also know firsthand what happens when the head of a family business is no longer part of that business,” he said. “Without a plan in place, the business has a huge potential to suffer or fail.” That failure can cost a lot of people their jobs and affect the community as well. But a well-developed succession plan can create a much higher likelihood of the business continuing on successfully.

A succession plan helps transition a business to others for when the business owner is ready to leave the business – retirement, disability or an unexpected event such as serious illness or death. Whatever the reason, every business owner should have a plan in place to not only help transition the business but also help take full advantage of the value of the business. While vital, Golding said succession planning doesn’t have to be complicated.

“The process of adding succession planning, within a family or not, is not a complicated process for an operating business with a business plan, standard operating procedures and a defined structure in place,” he said. “In this scenario, succession planning is an extension of the current structure. For a small business or startup, there would be more work building the succession planning into the other necessary strategic planning.

“Just like your insurance policy, succession planning and crisis management protocols are essential (items) you need to have in place but hope you never need to use”.

Read the rest: https://store.journalrecord.com/index.php/2019-oklahoma-how-to-guide-for-small-business.html

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Business, Community, Marketing, Non-Profit, Podcast, Politics, Projects & Collaboration, Public Relations, The Latest News

The Golding Group is proud to announce our new relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by of The American Academy of Diplomacy, in partnership with the Una Chapman Cox Foundation. Our role is to expand the understanding of diplomacy, including its importance and its reality, to non-traditional American audiences via these podcasts. We will also be working to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.

The American Academy of Diplomacy (AAD) is an independent, non-profit association of former senior US ambassadors and high-level government officials whose mission is to strengthen American diplomacy. AAD represents a unique wealth of talent and experience in the practice of American foreign policy, with over 250 members. https://www.academyofdiplomacy.org/

The American Diplomat podcast provides informative entertainment to the listening public from our nations’ diplomatic practitioners. The conversations with this elite cadre of career diplomats seek to give the listener a better understanding of the very human dimensions of those serving on the front lines of war, crises and conflict around the world. https://www.amdipstories.org/

The General and the Ambassador: A Conversation podcast is a series of unique conversations between U.S. Generals and U.S. Ambassadors on their strategic and operational teamwork to defend and advance U.S. global interests. Led by Ambassador (ret) Deborah McCarthy, the interviews with senior leaders explores the responsibilities, missions and results of their joint efforts in key combat theaters and during humanitarian crises. The series includes Iraq, Afghanistan, Africa, Europe, Russia, Haiti, Latin America and much more. https://www.generalambassadorpodcast.org/

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#SpeakerSeries, Business, Community, Live Event, Marketing, The Latest News

Featuring Allison Candelaria, Owner of Soul Yoga.

DD Audio proves to be much more than just car stereo speakers with a series of live events for the Oklahoma City business community, the DD Audio #SpeakerSeries. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary business tactics and innovative approaches to starting or running a small business, personal brand or passion project.

The first session of the 2019 DD Audio #SpeakerSeries events will feature Allison Candelaria, Owner of Soul Yoga. Candelaria will be interviewed by Kyle Golding, CEO of The Golding Group. The two will discuss how a passion for healthy lifestyle through yoga translates into a profitable studio, teacher training and mentorship programs. 

Allison Candelaria is an internationally known yoga teacher and the owner of Soul Yoga. She is a contributing writer and expert for Yoga Journal, has been featured in Shape Magazine, Mantra Magazine and her studio has been voted best in the city multiple times. With over a decade of experience, Allison’s vinyasa flow classes are anatomically informed and uniquely incorporate myofascial release techniques to balance the mind, body and breath. In addition to her regularly scheduled classes, she teaches specialized workshops throughout the country, tailors private sessions to the needs of her clients and works closely with professional athletes incorporating yoga as cross training. Allison has lead multiple 200hr teacher trainings around the world in addition to contributing as a lead teacher with the Yoga Medicine brand founded by Tiffany Cruikshank.

Golding is an award-winning creative professional with 30+ years of business experience. He is the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and the #SaturdayMorningHustle podcast and social media video series.

Join us for a casual but informative conversation about inspired ideas and practical execution from Candelaria and Golding along with Q/A with the audience. We will also have door prize drawings, including chances to win DD Audio studio grade over-ear headphones, 1 month of unlimited Soul Yoga classes and a 3 month co-working membership at Project 3810.
There will be plenty of time for networking before the #SpeakerSeries program with Q/A afterwards. Everyone will also have the opportunity to tour the Project 3810 facility and meet some of the people involved in the office, warehouse and co-working space for entrepreneurs, start-ups and small businesses. 

DD Audio #SpeakerSeries 
Thursday, May 2nd, 2019
5:30 – 6:00pm Networking Happy Hour
6:00 – 7:00pm Q/A with Allison Candelaria, Owner of Soul Yoga hosted by Kyle Golding, CEO of The Golding Group
Food, drinks and door prizes like DD Audio Headphones, 1 month of unlimited Soul Yoga classes and 3 months of free co-working at Project 3810Project 3810
3810 N. Tulsa Ave.
Oklahoma City, OK 73112
405-437-4944
Free to attend with RSVP via EventBright: http://bit.ly/DDAudioSpeakerSeries3

DDAudio.com
SoulYogaOKC.com
Project3810.com

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#SpeakerSeries, Advice, Branding, Business, Community, Live Event, Marketing, Technology, Video
The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner of Jerky.com plus a bonus StartUpOKC Happy Hour.
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DD Audio is much more than just car stereo speakers. Introducing a new live event for the creative community, the DD Audio 2018 “Speaker” Series. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project.
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Our second DD Audio Speaker Series event featured e-commerce expert Doug Iske, Owner of Jerky.com the internet’s leading site for premium jerky and meat snacks since 1998. Iske was interviewed by Kyle Golding, CEO of The Golding Group. 

Iske is an entrepreneur and highly skilled Internet marketer, selling jerky online for several years with great success. He has now turned his e-commerce business into two brick-and-mortar stores in Midtown and Chisholm Creek. A native of Nebraska, Iske started Jerky.com in Wichita Falls, Texas but moved the company to Oklahoma City in 2010.
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Golding is an award-winning creative professional with 30+ years of business experience. He is known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and his #SaturdayMorningHustle podcast and social media video series.
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Before the Speaker Series interview, StartUpOKC hosted a casual Happy Hour of food and free craft beer provided by Deep Fork Technology. StartUpOKC is where Oklahoma City comes to build skills, meet incredible people and launch successful startups.
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Art, Business, Community, Marketing, Non-Profit, The Latest News
Our CEO Kyle Golding was asked to present Focused Communication for Arts Organizations presented in the KOSU Studios in the Hart Building on Film Row as part of the 2018 Oklahoma Arts Conference in Oklahoma City. Here’s the description (outline below): The full presentation now available on YouTube. Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons, such as event attendance, fundraising (individual and corporate), advocacy, and more. Effective marketing messaging needs to be focused, tailored, and specific to each audience and each action you’re attempting to create in order to best support and sustain your arts organization. Even though art is for everyone, you must be selective in your communication in order to be efficient. “Everyone” is not a target audience. Marketing that attempts to appeal to all doesn’t work. So, how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication? Let’s talk about it. Artist, arts advocate, and professional marketing expert Kyle Golding will demonstrate the different ways for arts marketing to be focused on the best outcomes. Golding will present strategy, tactics, and measurements for highly effective communication to different stakeholders and supporters with the highest impact and with sustainable results.
  • You Are Not Trying Hard Enough (Sorry, Not Sorry)
    • Audience Development
    • Audience Segmentation
    • Customization of Marketing 
      • % increase in effectiveness per level of customization 
      • Names are easy, what do you really know about them
      • You are not Benjamin Franklin 
    • CRM/Data Mining for budget effectiveness 
      • Time
      • Money
      • Effort
      • Attention 
    • Systematic Communications
      • NOT “that’s how we’ve always done it”RED FLAG! 
    • Long-Term Development
      • People do not what to be Sold, even when they are trying to Buy (support)
      • What works with you?
      • Retain and Attract at the same time
        • Solid Base
          • Age out
          • Attrition
          • Other use of the $
        • Future Base
          • Slower
          • Less $, more time and attention 
          • Will need them eventually 
          • Best time to plant a tree 
    • 2 Way Conversation 
      • Speak
      • Listen
      • Talk amongst yourselves
 
  • What Are The Reasons We Communicate?
    • Attention 
    • Motivation 
    • Conversion
    • Champion
 
  • Don’t Be A Cannibal 
    • Specific communication allows for more
      • Adaptation / Customization
        • Messaging
        • Delivery Channels
        • Timing 
    • No Cannibalization 
    • Effectiveness
      • Better messages based on audience segments not “everyone”
      • Stronger relationships with each segment 
      • Track and measure each segment, strategy, tactic, channel, timing, etc….
      • Allow everyone to think it’s “their idea” or “most important”
 
  • Art Is For Everyone. Communication Is Focused
  • Art is for everyone, but your communication needs to be highly focused. Arts organizations should be creating multiple types of communication for different audiences for different reasons: Event attendance / Fundraising / Advocacy / Brand Message
    • Event attendance
      • Buying tickets
      • Free events
      • Sponsors
      • Media
    • Fundraising Approach
      • Individual
      • Volunteers
      • Artist
      • Low $
      • Mid $
      • High $
      • Corporate
    • Advocacy
      • Stakeholders
      • Influencers 
    • Brand Message
      • Basic Idea of your org.
      • Consistency is king
      • Can’t be bad (as long as it’s consistent) 
 
  • Effective Marketing Messaging Needs To Be:
    • Focused
    • Tailored
    • Specific
      • In all three cases
        • To Each Audience
          • Segment
          • Demographic
          • Tactic or Channel  
      • To Every Action you’re attempting to create (Call To Action)
        • Make available to happen
          • This is your problem, not theirs 
        • Make easy
        • Complete the transaction (technical)
        • Legal (receipts)
        • Data generated 
        • Say Thank you dammit! 
    • A/B Tested
      • Control groups for all messaging campaigns 
      • Measure
      • Find insights 
      • Use them
Unless you have an unlimited budget, this will the best way support and sustain your arts organization. Even though art is for everyone, you must be more selective in your communication in order to be efficient. Use technology to your advantage by stealing ideas from big brands.
  • “Everyone” is not a target audience
  • Marketing that attempts to appeal to all appeals to none 
  • Start with the basics
  • Most Likely First
  • Common Sense
  • Geography and other barriers 
  • Preferred (gasp!) audience 
 
  • So how do you stay inclusive in your approach and expand your audience while being specific and selective in your communication?
    • Core first
    • Most likely
    • Start 1 degree left
    • Start 1 degree right
    • Brand Pull
    • Champions
    • Quality
    • Bonus: PULL Marketing
 
  • What’s The Point?
    • Welcome to 2018!
    • Efficient and Effective Never Go Out of Style
    • This is what the audience expects – This is real life
    • The world is more, more, more but attention is less
    • There are no rules!
    • Budget / ROI
    • ROIA – Reality Of It All
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Business, Community, Marketing, Public Relations, Social Media, The Latest News
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.
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Advice, Business, Community, Live Event, Portfolio, Public Relations
Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon. UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with no way to make it to Minneapolis for the YMCA Marketing Conference on time.  We apologize to the great people at YMCA and hope to find a way to offer our services at a different time.
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Business, Community, Live Event, The Latest News
Felicite Moorman will be a featured speaker on May 2nd, 2018 the 4th Annual Women In Tech Soiree. The Women In Tech Soiree serves the purpose of highlighting the supportive programs of technology, innovation, and education within women and diverse groups in Philadelphia.  This event brings together some of the most talented, savvy, and passionate women in the city for an evening of knowledge sharing while mixing and mingling over celebratory cocktails. This year, the event will feature a panel of rock star women within the regional tech community, moderated by Tiffanie Stanard of Stimulus. The inspiration from the speakers is designed to promote connection, collaboration, and success. 
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Advice, Business, Community, Live Event, Marketing, Productivity
Marketing Monday – Small Business Series
February 12, March 12, April 9 2018
Time: 11:30 AM – 1:00 PM CST

“New year, same problem? ” Let us help you get a solid marketing and sales plan together for 2018 and beyond. Learn the fundamentals of both Marketing and Sales planning, how they tie together and how to identify which you actually have a problem with. The answer may surprise you.

A Small Business Series presented by the Northwest Oklahoma City Chamber to help Small Business Owners develop their marketing and sales strategies. 11:30 AM – 1 PM Monday, February 12 Monday, March 12 Monday, April 9 at Project 3810, 3810 N. Tulsa Project 3810 is a new flex space in Oklahoma City that is designed to provide as-needed space for entrepreneurs, including those needing light manufacturing and warehousing space, in addition to traditional co-working office space.  Featuring Kyle Golding, Chief Strategic Idealist at The Golding Group. who brings 20+ years of business strategy, management and marketing experience in manufacturing, communications and entertainment. Entrepreneur, artist, disruptor. and David Curran, Growth Consultant with Sandler Training of Oklahoma, who is a Sales, Management and Leadership Consultant, Coach and Trainer. In this focused, three part session, you’ll understand the difference between marketing and sales, evaluate your current marketing and sales M.O. and develop/improve your strategies to get the most of the time and money you invest in marketing and sales. In this short, interactive class, you will have “homework”.  Registration includes Class Materials, Video links for recordings of the classes, and Lunch all three days.
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