The 2 most common Social Media mistakes are 1. always selling and 2. “one and done” approach to messaging.
- The rules for Facebook change more than other platforms. Keep up with what FB is currently giving value to such as photos, video, live streaming, etc and use these tools as much as possible.
- Twitter is much more consistent. A/B test tweet subjects, time of day and number of post per day until you find your audience best engagement points.
- LinkedIn users want post to be professional and business-like. Keep this in mind at all times. You can receive a lot of negative feedback for trivial or personal post. Utilize LinkedIn articles to repost and repurpose content from your website or blog.
- Instagram is a visual platform, but your text is just as important. Start with a great image, but experiment with short, medium and long text post for engagement. Don’t forget the #hashtags, Instagram users are most likely to find SM post from accounts they are not following via hashtags much more on Instagram than any other platform.