When a great, long-time client calls and ask for our help assisting his church with a pledge drive, of course we say “Yes”. This is how we got involved with the 2014 All Souls’ Episcopal Church Every Members Canvas project. But true to our form, we weren’t interested in doing a “same-as-always” promotion, but instead creating something to really grab the attention of the All Souls’ congregation.
We took a great deal of informational text and ideas from the church committee, along with a few supplied photos to create a multipart package for direct mail. We utilized high quality offset printing on a natural tone cardstock to keep a traditional feel, but with a modern twist.
Our mix of simplified text, typography and fresh photography created a well-rounded package of cards that together tell a story, but can also stand alone. The package was mailed to church members and will be handed out at church events.
We’re super excited about how the project turned out, and have received very positive feedback from the church committee, clergy and members.